When you first start out working in digital marketing, you’ll find that eventually there’s a need to specialise. The amount you can learn and do is so broad that it’s very difficult to be an expert in every element. Whilst at first you’re going to want to keep your knowledge broad and learn about all the different sides to it, as you gain more and more experience it’s likely you’ll begin to prefer one side of things more than others. So how do you make that choice?
As White.net’s newest recruit (as a Content Marketing Specialist), I didn’t know what to expect when I initially took the job. I’ve now been at White.net for over three months so I thought I’d take some time to reflect on everything so far.