If you’re reading this, you’ll probably be aware of the SEO industry’s biggest gig of the year. Held in sunny (most of the time) Brighton in a large conference hall hugging the coastline, Brighton SEO is the UK’s largest free SEO conference.
When you first start out working in digital marketing, you’ll find that eventually there’s a need to specialise. The amount you can learn and do is so broad that it’s very difficult to be an expert across all channels. Having a broad knowledge will lay the foundations for your career, but as you gain more and more experience it’s likely you’ll hone in on a more specific skill set. So how do you make that choice?