Making websites better through analytics and CRO | White.net

ANALYTICS & CRO

Marketing without measurement is nothing, and at White.net we help businesses make the very most of their online presence through website analytics and conversion rate optimisation. Understand what is driving traffic to your site, what marketing campaigns are effective, and which content attracts and converts customers.
Specialising in Google Analytics, many of our team have their Google Analytics Individual Qualification, and we love sharing the skills to dissect the effectiveness of a website.
Whether taking your first steps into analysing your site's traffic or installing complex tracking across multiple domains or countries, we have the expertise to help your site gather the data you need to be more effective.
Harnessing the power of web analytics gives you the control to make smarter marketing decisions. With the detail of how users reach and interact with your site, you have the knowledge to create a better user experience, more effective marketing campaigns, and drive your site forward to a stronger ROI. Whether you need complete analytics support, or simply help in gleaming better insight from your data, we can help.

CORE ASPECTS OF ANALYTICS & CRO

ANALYTICS IMPLEMENTATION
Every piece of web analytics has to start somewhere, and for many that is with the implementation of an analytics program. We've helped many sites get started with Google Analytics, from account structure, understanding how to use different profiles and views effectively, to installing the Google Analytics tracking code, whether directly or through Tag Manager, across a website, adding goals to track important customer interactions, filters and custom reports.
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ECOMMERCE ANALYTICS
Nowhere relies on analytics more than the cut and thrust world of eCommerce, where analysing and identifying trends effectively can make a huge difference to the bottom line. The setup of Google Analytics for eCommerce sites comes with its own unique set of challenges, and we will guide you through the process of recording, and analysing, juicy data to maximise opportunities.
CRO - CONVERSION RATE OPTIMISATION
Don't just aim for new traffic, optimise user engagement with those already visiting your site; subtle changes to a website design can make a big difference to your ROI. Employing user testing, split testing and Content Experiments within Google Analytics we create a bespoke testing process to bring you actionable insights and recommendations. Landing pages, product pages, category pages - all ripe for experimentation and improvement based on methodically gathered data.
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REPORTING & EVALUATION
Google Analytics offers hundreds of easy-to-access reports, plus the ability to create bespoke segments and reports that drill down to the specific data points you need. Our digital marketing specialists use their expertise to sift through the choices to create reporting that get to the heart of your most important metrics.
GOOGLE ANALYTICS TRAINING
Got your analytics set up but need help pulling actionable information from it? We've helped many digital marketing teams learn how to get the data they need to understand how their site is performing. With our Google Analytics training we'll sit down with you and your team and teach you how to use this fantastic resource, giving you the power to make smarter marketing decisions.
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CASE STUDY

COST EFFECTIVE
MONTHLY AND QUARTERLY BESPOKE REPORTING TO REQUIREMENTS
CLIENT:
M&G INVESTMENTS
PROJECT:
Analytics, tracking and reporting.
MAIN GOAL:
Analyse the performance of the new site against the old one, which was using a different analytics package and create a reporting structure for a variety of stakeholders.

WHAT'S NEXT?

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ADDRESS
THE MAGDALEN CENTRE,
OXFORD SCIENCE PARK,
OXFORD, OX4 4GA
PHONE
01865 703000