There is nothing more frustrating than landing on a broken webpage and seeing the below message, in fact it’s one of my biggest bugbears. This is what users see when they land on a page that doesn’t exist and has been deleted or the URL has been misspelt. As you can see from the image below the generic 404 page is pretty useless and doesn't even attempt to help users continue their journey to your website.
The customer buying cycle is a process that everyone within digital marketing should be familiar with. Whether you’re redesigning a website or improving the site structure the stages within the customer buying cycle should be considered at all times.