Specialising in social media, Kasia joined White in February 2015 with four years experience in campaigns, content, and digital marketing strategies. Working previously for marketing and creative agencies, she brings a mixture of innovative ideas combined with a strategic approach. Her recent content campaign, where social media was used as a listening tool for content creation, was recognised by the Social Buzz Awards where the project competed with Paddy Power, MTV as well as TMW.
Producing regular content on social media is crucial for any brand aiming to remain memorable and engaging. But with so much content published across various social channels every second of every day, the pressure is high to remain visible in a visual and different way.
We have seen a growing number of enthusiasts spending more time climbing the hills of the UK in pursuit of keeping fit and escaping the pressures of everyday life. While it’s easy to get lost in the beauty of British landscape, the unpredictable weather conditions ranging from heatwaves to hail create a demand for people to be equipped [...]
Today’s digital opportunities provide brands with many occasions to connect with their core consumers in meaningful ways. But in order for this to work, brands themselves have to foster advocacy and make it a prominent part of their marketing strategies. In the age of consumer control and peer-to-peer influence, it’s not a secret that brand ambassadors are amongst the most powerful partners you could wish to have on your side. Yet as many reports suggest, brands are largely failing at driving advocacy through social media.