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Jason Denny / December 23, 2014
Paid search is always changing: platforms are always bringing out new features or changing old ones. So here’s a reminder of all that’s happened in PPC in 2014, the year in paid search. [...]
Charlie Williams / December 11, 2014
At the end of November I had the chance to present in one of SEMRush's excellent webinar series. The topic: how to take a user-centered approach to content building for more traffic and links. [...]
Louise Carlsson / November 27, 2014
On Monday 24th November, White welcomed over 100 delegates with exclusive access to the prestigious Ashmolean Museum for its annual White Exchange conference. [...]
Daniel Bianchini / November 24, 2014
On Monday 24th November, I gave a presentation on building a data-driven strategy at White Exchange. [...]
Jason Denny / November 24, 2014
Identifying data to fuel your PPC strategy can often be a challenge for any digital marketer irregardless of their experience. On Monday 24th November, I gave a presentation at the annual White Exchange Conference on how to locate data to increase your ROAS, return on ad spend. Effectively data is the digital footprint that we, a user, leave behind on-line and it was that footprint that I analysed and discussed with the attending delegates. [...]
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