Award Winning Digital Marketing Blog | White.net
PPC
Label Keywords and Ads in Bulk with an AdWords Script 
Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types […]
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Talking content strategy at the Content Marketing Show 
Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in […]
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Content Marketing Show: Key Takeaways 
Today we are at the Content Marketing Show in London. Our very own Digital Consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions… Hannah Warder is blogging here first, followed by Alex Johnson, Katie Bennett, and […]
SEO
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Competitor Analysis: Identifying your online competitors 
Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not […]
SEO
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5 Essential Steps to Future Proof Your Website 
In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was […]
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The simplest guide to better blogger partnerships – Part 2 
Before you start, I know the above picture (of Walter Johnson and Calvin Coolidge shaking hands after the Senators won the AL in 1924, which I subsequently edited) is a huge generalisation of the relationship between brands and bloggers, but I put it here because it made me laugh. Go on, laugh at it as well, […]
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Appealing to Satisficers 
Throughout my career in online marketing I have always believed that the things you can learn from other disciplines and industries tend to give the biggest advantages. With this in mind, I have been doing some reading around behavioural economics and how knowing about why people make decisions can give us an insight into how […]
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Yorkshire Whips Up Excitement For Le Tour 
With cycling successes in both the Tour de France and the Olympics in recent years receiving massive coverage, it comes as no surprise that the UK should revel in the opportunity to celebrate the 2014 edition of the Tour de France, starting in Yorkshire. As someone who only really got into watching the Tour last […]
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3 tools to ‘suggest’ your way to better content ideas 
Have you ever found yourself scrabbling for fresh content ideas relevant to your main topic of interest? Perhaps you want to provide some insight into common issues facing your audience to build helpful resource articles? Or maybe you’ve started working with a new client and need to generate a list of potential ideas for marketable […]
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Why and How To Create Great Content: Part 1 
As a frequent attendee at SEO conferences in the UK, I’m used to hearing a lot of talks that follow a similar theme: ‘create great content’. It’s uttered so much that it has basically just become a string of buzzwords (can I call this a buzzphrase?) that exist to provide attendees like me with a ‘key takeaway’ from the event. […]
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