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    Secret Histories: What’s Missing From Your Change History 
    One of the not-so-fun parts of PPC is troubleshooting: there’s been a drop in performance and you need to know why so you can fix it. You’ll usually consult the Change History to see if it’s the result of a change in the account. But there’s a lot of changes that aren’t in the History. […]
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    Brand Communications – Finding Your Company’s Voice 
    One of the central focuses of many companies is getting your brand name out there and boosting brand awareness. This comes in many and varied forms, from blog posts, to expert guides, to social media statuses. However, in the flurry to create and publish more and more brand content, it has felt at times that […]
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    Aspirational brands: Is magazine content the future for online retailers? 
    We’ve known for some time now that the hard-sell doesn’t really work online. So what strategies are brands in 2014 using to urge browsers to buy online? They’re using magazine content. What is magazine content? Well you can call it visual content marketing, editorial content, lookbook content or whatever you like. Essentially, it’s content that has […]
    SEO
    BrightonSEO 2014 Roundup 
    BrightonSEO seemed to come back around particularly quickly this month, once again giving the SEOs at White.net a good excuse to get together and go down to Brighton in force. I was lucky enough to attend the speakers’/sponsors’ meal at Smokeys with a group of well known faces, from the likes of Moz’s Matthew Brown, […]
    The Graze Box vs The Snack Delivery Industry – Who Wins? 
    I have to admit, I am a bit of a sucker for a free trial or a free gift so when hunger strikes, many of us are now reaching for good-for-you care packages. In this blog post, I want to find out what Graze is doing in terms their digital marketing compared to their competitors […]
    Market Report: Beds & Mattresses | Summer 2014 
    It’s been an busy summer here at White.net. We’ve been busy talking to new companies, launching new client websites, speaking at industry events, and even barbecuing. In between all of this, we’ve also been digging into mountains of industry data to explore some new verticals and bring the intelligence and insights we discovered directly to you. […]
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    5 Reasons I Stopped Reading Your Blog 
    Writing a blog post is often a more difficult task than it sounds, and it isn’t something that everyone has a natural affinity with. If you struggle when it comes to idea generation or putting your thoughts into writing, you might not be surprised to find that your levels of engagement are low and your […]
    Back to School: Lesson 1- What is SEO? 
    This week, over 600,000 children in England are starting school for the first time – and in a strange sense, I feel like one of them. It was only a few weeks ago that I started in the role of Marketing Executive here at White and only just over a year ago that I decided […]
    SEO
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    Top Tips for Measuring & Analysing Your Content 
    Content, content, content – it’s all anyone in SEO seems to talk about. We’re not just a company, we’re a digital publisher! Content is King! Long live content! I’m a content specialist and even I’m getting sick of it. It’s not the principle that irritates me – indeed, the principle is excellent and key to […]
    SEO
    SEO 2014: the biggest news so far this year 
    2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one […]
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