Award Winning Digital Marketing Blog | White.net
Top Tips for Measuring & Analysing Your Content 
Content, content, content – it’s all anyone in SEO seems to talk about. We’re not just a company, we’re a digital publisher! Content is King! Long live content! I’m a content specialist and even I’m getting sick of it. It’s not the principle that irritates me – indeed, the principle is excellent and key to […]
SEO
SEO 2014: the biggest news so far this year 
2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one […]
CONTENT
The Six Principles of Good Choice Architecture 
“If anything you do influences the way people choose, then you are a choice architect”. These are the words of Richard Thaler, a behavioural economist who is one of the authors of Nudge, a book about choice architecture and the role it can play in improving how people make choices. Choice architecture applies to all […]
SEO
Lessons from the link penalty removal furnace 
It’s a disappointing fact for many that the primary way we help some sites today is not by creating exciting content to entertain or educate, nor by helping launch an exciting new product or raising brand awareness. Instead we have to remove a manual link penalty applied by Google. Indeed, a whole subset of our […]
Business Influence In The Social Media Age 
A couple of months ago, I had the opportunity to go to an afternoon course at Oxford Brookes University where Mark Shaefer, a globally recognised blogger, speaker and educator gave a talk about business influence in the social media age. In this blog, I’ve summarised the key takeaways from the session. #1 – Humans buy […]
ANALYTICS & CRO
Profiterol vision: how chocolatiers are making you buy online 
We all know its easy to sell chocolates in a supermarket or corner shop to those shopping and influenced by their current state of hunger and desire for a sweet something. But is it more difficult to capture these customers online?  Sure, you can still have those hunger pangs and need for a slab of […]
CONTENT
Why and how to create great content: part 2 
Hello again – you must be back here because you read part 1 of this blog post a couple of weeks ago. Undoubtedly you will have been waiting patiently to learn about some of the processes we use here at White.net when looking at content creation and strategy, and luckily for you that is exactly […]
SEO
Building a new website? 10 reasons why you should consider SEO from the start! 
Whether you’re just starting out and building a website from scratch, or you’re looking to give your current website a makeover, pulling your SEO team in from the start will save you time in the long run. I see it time and time again. A website is built, then the SEOs are pulled in to […]
LinkedIn: How to spark more engagement with your followers 
Do you want to create more engagement with your LinkedIn followers? As we found out in April of this year, LinkedIn company pages underwent a major change. The products and services section was removed, much to people’s disappointment as this was a logical place for companies to showcase their products and services. But don’t let […]
PPC
Label Keywords and Ads in Bulk with an AdWords Script 
Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types […]
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