• About Us
  • Services
  • Case Studies
  • Blog
  • Contact Us
  • 10 Most Basic SEO Copywriting Rules

    Sadly even in 2008 most SEOs fail at writing, even SEO copywriting. Reading most SEO sites is still awful although the dark ages of too obvious keyword stuffing seem to be gone. So as even I, as a SEO, barely can stand it, imagine your average John Doe search engine optimisation help seeker…

    That’s why I collected here 10 most basic SEO copywriting rules you should abide by if you do not want to scare off your potential clients immediately.

    1. “SEO Services SEO Company India Search Engine Optimization (SEO) India” as a title, are you kidding me? I’m not a bot, I won’t click that, use a page per keyword ideally. Especially if your closest competitors are “SEO Company India, SEO Firm, SEO India, Search Engine Optimization and Link Building Services India” and “SEO India,SEO Services India,SEO Company India,SEO Services,SEO India”
    2. Do not call yourself a “SEO Expert” I won’t believe you anyways. If you’re one others will tell me.
    3. Make sure to write a little about the place you’re from and the SEO market there if you insist on “Search Engine Optimization Los Angeles, SEO Los Angeles, Los Angeles Company SEO”
    4. Are you offering “SEO, SEM and PPC“? So why the hell should I hire you instead of the myriad of others who offer exactly the same stuff? Offer something unique or at least use a different angle in describing it.
    5. Do not overload your page/s with copy. My eyes hurt! Make it scrollable, hide and show (I don’t mean “hidden text”) on demand.
    6. Use images and text otherwise I will bounce.
    7. SEO, SEM, PPC, ROI, WTF? Don’t use more acronyms than the average spy.
    8. Use a memorable slogan like “An SEO Services Provider You Can Trust
    9. Mention real people with real names instead of anonymous “SEO experts” or cool sounding company and brand names. People trust other people unless you are the Coca Cola of SEO.
    10. Remember that SEO etc. is the means not the goal. So do not focus on what you do but what the outcome will be and try to convey the message. Btw, what is the goal of SEO? Rankings? Traffic? Conversions? Sales? ROI? It’s higher profits.

    This should suffice for the beginning. I’m afraid most SEO copywriters won’t learn very fast though. So support these rules by not paying attention to those who fail to abide by them.

    On a side note, if you’re looking for “SEO Company UK, SEO Firm, SEO UK, Search Engine Optimisation and Link Building Services UK” you might try as well SEOptimise ;-)

    FOLLOW
    ABOUT THE AUTHOR
    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    18 Responses to “10 Most Basic SEO Copywriting Rules”

    1. Just wanted to say that this article could be better by following your own advice.

      6. Use images and text otherwise I will bounce.

      THankst @michellereno for Tweeting about it anyhow.

      Get Your Name On!

      Mike

      http://twitter.com/mike1mb

    2. Tad Chef says:

      Damn, you’re right Mike. Nobody is perfect! :-)

    3. Awesome article – you definitely have a point, especially considering how awful most SEO copy actually is (and unfortunately, keyword stuffing still abounds on some parts of the web).

    4. Good article. It is amazing how many sites out there put so little effort in even trying to hide what they are doing.

      Here is one that violates two of your rules:
      http://www.pagerank0.com/.

      Pretty sad attempt at getting ranked. Of course, it did get it ranked the 5th SEO Expert page.

      Jennifer Astete-Lewis
      http://www.webfullcircle.com

    5. Racquel Lyle says:

      SEO really a difficult job, you should always be updated and never take for granted any of your work, I want to become a SEO someday but I know I have to learn a lot from other SEO experience.

    6. seo says:

      In thailand so many company call themself ” SEO #1 in thailand “.

    7. John H Gohde says:

      I like your comment about not calling yourself an SEO Expert. That rule should also apply to your Social Network Forums.

    8. Shiva says:

      Hey Ted,

      I am not sure whether my comment got moderated by mistake. Well, @Jennifer – the purpose of my site is different and if you check it completely you will get to know.

      Thanks,
      Shiva

    9. Jenny says:

      Even more important, if you are offering copywriting services, please make sure your spelling and grammar is perfect. Any site with basic copywriting mistakes will make many customers leave immediately.

    10. Jon says:

      I think the overall guideline for SEO copywriting is that you really want to write for the users and not for the bots. Useful, relevant content that relates to the METAs on your page will drive targeted traffic.

    11. [...] Many SEO practitioners still apply optimisation techniques like in 1999. Back then popular belief was that it was perfectly enough to lure Internet users to a website with [...]

    12. [...] 10. Copywriting For Title Tags Nothing attracts the eye better than a powerful, persuasive headline.  It will often draw more clicks than a higher-ranked, keyword-stuffed title tag of your competitor. I find getting into an ‘Adwords mentality’ useful here. Pretend you are writing a Google Adword instead of a title tag – get your keywords in, but be pithy and sell the click. Andy and Tad have already written good articles powerful titles for SEO and on SEO copywriting. [...]

    13. 12 Ways To Squeeze Every Last Drop Of Traffic From Your Current Rankings : SEO Relief says:

      [...] 10. Copywriting For Title Tags Nothing attracts the eye better than a powerful, persuasive headline.  It will often draw more clicks than a higher-ranked, keyword-stuffed title tag of your competitor. I find getting into an ‘Adwords mentality’ useful here. Pretend you are writing a Google Adword instead of a title tag – get your keywords in, but be pithy and sell the click. Andy and Tad have already written good articles powerful titles for SEO and on SEO copywriting. [...]

    14. kampanye damai says:

      I found your blog on google and read a few of your other posts. I just added you to my bookmarking. Look forward to reading more from you in the future.

    15. mp3traker says:

      I stumbled on your blog on google and after reading a few of your other posts, I’ve decided to add your rss to my Google News Reader.

    16. lyndentech says:

      Agree with a lot of the mentioned topics covered here, specially interested on your points regarding SEO

    17. [...] blogging beyond solely SEO copywriting keyword rich content for search [...]

    18. Willbfree1 says:

      Great tips! Thanks for sharing. These tips are life saving for beginners like me.

    Leave a Reply