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  • 10 Online Ways to Advertise for Jobs Without Recruitment Agencies

    This week you may have noticed we have started recruiting for an SEO executive – rather than just writing up a standard we are recruiting post, I thought I’d share the process of how to advertise for jobs online.
    Advertise for Jobs Online
    This is quite worryingly from Oxford – image credit Flickr

    As a disclaimer, I have nothing in particular against recruitment agencies it’s just good to know the alternatives available – and of course everyone likes to know how to do things on the cheap!

    1. Twitter - If you have a following for your company or personal brand on Twitter, it makes sense to reach out to these contacts in order to help find potential candidates. In 2008 PubCon spent $75,000 marketing the conference via email maketing. In 2009 they marketed using Twitter for $0, attendance was up 30% and income 40% – in a recession! That shows Twitter can be an incredible marketing tool if you have the right audience.
    2. Blogging – Similarly to Twitter, make sure you reach out to your subscribers and let them know you’re recruiting. Did I mention we’re recruiting? ;)
    3. Industry leading website’s – This is probably the most expensive recommendation, but rather than paying a recruitment agency commission, it may be more beneficial to reach out to industry leading website’s to advertise directly via a one-off fee. Econsultancy is one of the top digital website’s out there, especially in the UK – so the quality of responses for listings on their job board is likely to be very high. Also there are normally many industry-specific job boards which are either free or charge one-off listing fees which are worth checking out.
    4. LinkedIn – Of course LinkedIn is a huge social media site for professionals, so it’s an obvious choice for advertising jobs. LinkedIn charge $199 for a job listing fee, but as a first (free) step, try sending out a LinkedIn status update to tell your contacts you’re recruiting. Make sure you optimise your LinkedIn profile too, helping to improve its reach.
    5. Local job boards – Outside of the big cities it can be more difficult to find people with the relevant experience. Make sure you find the best people in your region by targeting them via local advertising or job boards.
    6. SEO – try targeting industry specific career/job terms, for example if you can rank for “search engine marketing jobs“, then you’re likely to start receiving a steady stream of applications.
    7. PPC – PPC is far more successful than you may think for recruitment, just watch this very clever idea in action from Alec Brownstein. Alec specifically targeted vanity name searches on top Google execs with the aim of getting a job interview, slightly crazy idea, but it worked! Maybe you could think of something just as creative as a recruiter – although geo-targeting ads specifically based on job-based keywords would be a good start too.
    8. Business parks, Universities & Colleges – if your company is located on a business park, this can be a great way of drumming up some local interest via direct advertising – plus in some cases it’s a nice way of building some quality links too. Perhaps your local University or College has a job board too, hopefully externally available online and containing those little things called hyperlinks…
    9. Facebook Marketplace – If you have professional contacts on Facebook, this can be a great way of making people aware that you are recruiting. Plus it’s very easy to create a quick job listing which can be found via the marketplace by users outside of your network.
    10. Facebook advertising – this is where you can stalk, I mean target individuals based upon profile criteria. Those options include interests and employer – so if you’re selective you can stalk target the right people very cheaply!

    So there’s a few ideas to get you started, if all else fails then it’s probably time to turn to your recruitment agent. If you have any more to add to the list please let us know in the comments.

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    21 Responses to “10 Online Ways to Advertise for Jobs Without Recruitment Agencies”

    1. Helen Gregg says:

      Yeah, old style recruitment agencies are becoming less and less important to the jobs marketplace every year. I found my most recent job online, and that goes for all of my friends too.

    2. Tad Chef says:

      Btw. Kevin, this statistic proves that you are right:
      http://www.emarketer.com/Article.aspx?R=1007811

    3. 10 Online Ways to Advertise for Jobs Without Recruitment Agencies, http://tinyurl.com/33y9eu6

    4. 10 Online Ways to Advertise for Jobs Without Recruitment Agencies, http://tinyurl.com/33y9eu6

    5. Concept of Online recruitment agencies is helpful to employers | Career Blog says:

      [...] 10 Online Ways to Advertise for Jobs Without Recruitment Agencies … [...]

    6. Love how Onrec tweeted this post even though it’s not terribly supportive of using recruiters…

    7. [...] 10 Online Ways to Advertise for Jobs Without Recruitment AgenciesSEOptimise (blog)This week you may have noticed we have started recruiting for an SEO executive – rather than just writing up a standard we are recruiting post, …and more » [...]

    8. @lakey agree – isn’t direct replacement. Interestingly it worked for Pubcon – see 1st point here: http://bit.ly/alg5hU

    9. MarkB says:

      Excellent article and I’m suprised that so many companies still use recruitment consultants, especially considering how much they actually do for their huge fee.
      Another very good way is to go looking for candidates through big sites like Monster.com, Jobsite etc – all I did recently to get a new job was put my CV on Jobsite and waited for the calls to come – recruitment consultants just search CV’s, call me and then claim 25% for passing my CV on – easy money! Surely HR depts can do this too and save themselves a lot of money?

    10. 10 Online Ways to Advertise for Jobs Without Recruitment Agencies – http://bit.ly/alg5hU

    11. Alex says:

      ” Advertise for Jobs Without Recruitment Agencies ” it is interesting topic and when these websites are very beneficial in seo and also we can also create a big connection through these top websites like twitter , facebook.

    12. [...] 10 Online Ways to Advertise for Jobs Without Recruitment Agencies [...]

    13. [...] 10 Online Ways to Advertise for Jobs Without Recruitment Agencies [...]

    14. just be careful with some recruitmet agencies because some of them are scammers too .

    15. Dhara Mistry says:

      Very good article!

      Facebook ads can be effectively utilized to advertise jobs with the ‘Work for Us’ Facebook app. This app allows the companies to post jobs on the company’s fan page and targets and engages specific candidates by utilizing the power of Facebook ads.

      Check it out at http://bit.ly/WorkforUs

      Companies can even get a FREE trial for one month!

      Feel free to email me @ dmistry@work4labs.com with questions if any.
      Dhara

    16. you should always be careful with recruitment agencies because some of them are just scammers “”~

    17. Good on any company that takes up recruitment themselves. LinkedIn offers up an incredible opportunity to reach out to skilled professionals. It can take a considerable time commitment, though.

    18. Small Biz says:

      I thought the Work4labs would be a great way to go but it seems no matter how many emails I send them requesting information, they don’t answer their emails, even for a new company wanting to sign up…imagine it would be really hard to get customer service later. Makes me nervous now.

      Oh well, nice idea though.

      I think posting with a regular ad on Facebook would be the most practical solution.

    19. George says:

      Absolutely true. Social media and internet marketing techniques in recruitment are vital to recruit candidates in a changing business market bombarded by e-commerce.

    20. James says:

      In my experience the best candidates don’t use recruitment agencies. They use initiative and apply direct.

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