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  • 10 Resources to Pass the Google AdWords Exam

    It’s been almost five years since we wrote about this topic and we thought it was probably time for an update. The key question is, of course, “Have things really changed in the last five years”? From an AdWords features perspective, a lot indeed has. However, in terms of resources, all you really need to pass the exam is still just the AdWords Learning Centre. However, if you want to be an AdWords Exam ‘ninja’, then these additional resources may prove useful:

    1. The Official Resource

    OK, I’ll start with the official resource. The AdWords Learning Centre is Google’s own training tool for AdWords; as such, it’s easily the best resource for obtaining information on all of Google’s ad policies in a clear and concise way. The Learning Centre breaks its course down into short sections, so it is easy to just do a bit at a time. There are also handy links prompting you to try out the lesson in your AdWords account, along with tips and links to related topics on each subsection. The exams and the Learning Centre modules have been updated this year, so they cover enhanced campaigns as well as the current interface.

    2. More from the Horse’s Mouth

    If you really want to stay up-to-date with Google’s feature upgrades, then it’s imperative you have a browse through the official AdWords blog to see what’s new. Whenever there’s a product update, the announcement is made via the AdWords blog. It’s also worth noting that exams aren’t updated frequently so they may not cover the most recent changes, making it even more important to follow the Adwords blog.

    3. Books

    Advanced Google AdWords by Brad Geddes is a solid resource for getting a deep understanding of managing AdWords accounts, as is David Szetela’s Pay Per Click Marketing an Hour a Day. If you want an easy but in-depth introduction to AdWords, I’d also recommend Google AdWords for Dummies by Kristie McDonald.  However, due to the nature of books, there are likely to be a lot of changes to AdWords and recent updates that won’t be covered. However, these books are very good at instilling a firm foundation on PPC basics. If you’re an advanced PPC professional, these books can help provide you with a refresher on some basics and workflow.

    4. Learning by Doing

    There really is no substitute to hands-on experience. No amount of reading will actually give you the necessary skills to be a half decent AdWords practitioner. It’s in the doing that you really get a grasp of the AdWords concepts. So, if you have had a decent amount of time working on an AdWords account, I’d suggest only focusing on areas you’re not too familiar with when doing your revision. For example, billing, video advertising etc. In other words, areas in the AdWords account that you don’t deal with on a day-to-day basis.

    5. WordStream

    Lately, I’ve been spending a lot of time checking out the WordStream blog and tools. They’ve also got a couple of useful guides on taking AdWords and other PPC exams:

    A Dead-Simple Google AdWords Certification Guide: Costs, Tips & Tricks for Google Certification

    5 Tips for Passing PPC Certification Exams

    6. PPC Podcasts

    If you’re fed up of reading, there are other resources you can use. I’d recommend checking out webmasterradio.fm’s PPC-Rockstars, which has short podcasts on a variety of PPC issues.

    7. A Heroic Resource

    PPC Hero has got some fantastic resources such as the ‘PPC Hero Guides’, ‘blog series’, and a great range of helpful whitepapers.

    8. Paid Resources

    Certified Knowledge has a good suite of resources, tools and community support for members. However, prices seem to be a tad bit pricey for my liking. I must admit, I’ve never subscribed to their membership, so perhaps I shouldn’t comment. However, judging by their course content, it does look well worth some research.

    PPC Hero also has a subscription service to their pro memberships. This will give you access to all their tools and resources.

    9. Quality Scores

    Quality scores are one of the cornerstones of PPC account management. If you’re looking for in-depth information on them, then these resources will give you a thorough understanding of why they are important and what you can do to improve them:

    10. #ppcchat

    Lastly, I’d highly recommend following the #ppcchat hashtag to engage with like-minded PPC professionals. This weekly Twitter chat attracts industry specialists who discuss, debate and share their thoughts on a wide variety of PPC topics. Hat tip goes to Matthew Umbro for founding and hosting these highly informative weekly chats.

    Well, I hope this list has been useful for you! However, it’s quite possible that I’ve missed out a fair few other resources that I’m probably unaware of. I’d be really grateful if you could share any good resources you  know of  with us in the comments section.

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    6 Responses to “10 Resources to Pass the Google AdWords Exam”

    1. Riza says:

      Nice list you have, Shaad. It’s a wonderful list that needs(yes, needs :) ) to be bookmarked for future purposes.

      I personally find helpful resources number 1, 2 and 4. If you want to learn something from Google, then go directly to their official place for information. And number 4 because, well, practice makes perfect.

    2. Helen Brown says:

      HI Shaad

      Great article, I agree, so many changes! It can be challenging to stay up to date, and when it comes to the exams, it’s really important to make sure that you have prepared thoroughly.

      May I also add that a little pre exam testing can help too? I’m Helen from iPassExam.com, we offer exam style questions to aid aspirants in their exam preparations. If you are due to re certify for any of the AdWords exams any time soon please feel free to email me and I’ll give you reviewer access to our questions (no strings attached ;-)

    3. Robert says:

      Thanks,

      there are really some new ressources

    4. Aditi says:

      Hello Shaad!!
      I like the tips that you have shared about adwords and it is truly helpful for all ppc managers. Passing out the Adwords Exam is surely not an easy thing to do and these tips would help a a lot. I like the thing that you have said about Quality scores. Truly important thing one must know in PPC.

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