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  • 30 Fast Life SEO Tactics/Techniques for 2010

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    Image: Life in the Fast Lane by t3ermin4t0r.
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    We all love the fast life of the SEO industry, don’t we? Each day is a challenge and the sheer diversity of tasks makes this profession so refreshing. As we have to deal with a plethora of developments, hundreds of ranking factors and daily breaking news which can make or brake a business we’re also short on time all the time.
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    We’d like to do so much more during a day or the business hours but we can’t.

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    Sometimes it seems that the actual time we have to perform SEO tasks is the shortest in between all the Web buzz. This will be most probably truer than ever in 2010. On such days it’s best to remind yourself that there are at least 30 fast life SEO tactics/techniques for 2010 you can sometimes make use of in minutes or a few hours.

    So I’m not talking about long term strategies here. I’m not even mentioning great ways of getting links like widget bait that take time and planning and a team to make them happen.
    Here I want to list SEO tactics you can use while living the fast life of the SEO industry.
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    Blogging
    Do you doubt that blogging is probably the number SEO technique these days? Yes, it’s both tactic and strategy. It works both as a long term endeavor to gain trust and authority and as a quick way to get links, traffic and overall attention. There are several ways to use SEO to gain traction fast. For some of them you don’t even need a blog yourself.
    • blog commenting – No bot-like “great post, thank you” crap. write blog comments that makes sense, even short ones, Nick of Brick Marketing is my favorite blog commenter when it comes to it. Always 100% and on point he manages to add value even contributing just a one liner.
    • guest blogging – pitch blogs that already seek guest bloggers and approach bloggers who haven’t yet but probably would (most do)
    • making interviews – interview others or get interviewed. In case you’re too new to get interviewed ask others questions and they’ll be glad to answer them unless they’re too successful and busy already
    • featuring other bloggers – write about, describe, list them. In order to forge lasting relationships within your niche you should support your niche bloggers anyways. What better way is there than to make the first step and write about them?
    • microblogging – Set up microblog like Tumblr, Soup, Posterous etc. and start posting links instead of only on Delicious ond Twitter
    Social Media
    Social media is the main stream now. Do you know many sites that are not social in some way? At least by added buttons o social sites? By now social is the norm so everything SEO is social as well as SEO deals with a social Web not a static one.
    In 2010 these social sites have even more influence on search both directly and as ranking factors. You’ll see results from Twitter on “hot” topics and you’ll see popular stuff ranking better then ever as the search engines move to include the tweet and other votes as a link equivalent.
    • answering questions on Twitter – people tweet questions related to your buiness or industry all time, some even mention your brand. Reply. Help them. Some will be very grateful. they will remember you or link you instantly. They will want to make business with you or hire you. Not all of them ut there are enough of such people.
    • answering questions on Yahoo Answers – people ask the most basic questions on YA and other Q&A sites. In case you know just a little bit you appear already as an expert. You get recurring traffic from YA right to your doorstep.
    • vote begging (via Twitter, Skype) – There is no shame in it. Do it right though. Don’t ask all the time and don’t ask the same people over and over.
    • expanding LinkedIn network – only approch people who know you at least virtually. Otherwise offer a really good explanation why you want to connect.
    • republishing – Use services like Ping.fm for “multichannel” publishing of your online assets. Also see “microblogging” above.
    Content Creation
    Content creation always has been a big part of clean SEO. No content – nothing to get indexed. In 2010 when everybody, even the last of the big players align  their content creation strategy with Google. So how do you want to compete with them?
    How do you want to stand out from the vere growing crowd? How can you achieve all of the above fast? Some ways come as no surprise here but still work (lists) or rather better than ever (case studies, tutorials).
    • compiling lists – compiling a list is the classic form of providing useful resources online. People scan don’t read on the Web so list will always be popular even though the Internet is a little oversaturated with them as of now.
    • making case studies – every business can create case studies, unless the business just started. Make case studies more than just ad copy. Provide useful clues for the general public and industry insiders alike.
    • writing how tos/tutorials – along list, how to articles and tutorials are the most common pillar content types. Things that seem completely self-evident to you are hard to grasp for others. So provide them with written assistance. Even something like “how to perform a Google search” might be very useful to plenty of readers.
    • publishing other media – sometimes an image says more than 1000 words. You can even make an image of text and will spread virally via microblogs, image bookmarking sites and other social media channels
    • creating overviews – other than big lists overviews do not aim to overwhelm with information, they make huge chunks of information digestible for the casual visitor. For instance an overview of the newly available Android smartphones is hell of a helpful thing these days but there are numerous other topics only a few people can overview without someone who creates an catual overview in a simple table or infographic.
    Real Time Search
    Google has introduced real time search results from several sources but mainly Twitter to enhance regular search results. You may notice a scrollable section on the Google results page. That’s it. Also Google News results appear there among others. So it’s a old and new search features combined.
    • scheduling tweets – Currently the real time Twitter results integration is somewhat simplistic. In most cases the last tweets containing a keyword get included. So to make sure to appear on top you have to repeat your tweets from time to time. there are plenty of tools that allow you to schedule recurring tweets or simply to “tweet later”. I don’t advise you to completely automate that process though. Make sure not to scare away your followers.
    • integrating twitter into your blog. I’ve tested numerous ways of Twitter integration into blogs and most of them don’t work as desired. Right now I recommend adding a Twitter retweet button. Topsy is my favorite currently but has its flaws.
    • using hashtags – add #hashtags to your tweets. Not all tweets about SEO contain the term SEO. The easist way to make people interested in the topic will see it is to add a so called hashtag like “#seo” (without quotes).
    • using Google Hot Trends – Watch Google Hot Trends and tweet/write on topics people actually care about at a given moment in time. It’s in a way a real time keyword research tool. I’m not referring to the “Tiger Woods Guide to SEO”. Pick topics that fit your publication.
    • publishing press releases – press releases aren’t dead. They show up in Google News and thus in real time search for “hot” topics.
    Personalized Search
    In late 2009 personalized search results have been introduced to every Google searcher unless s/he opts out. That means search reulst get personal by default and most people won’t even know. URLs they click more often than others will be ranked on top. Some people argue that the difference won’t be as big but you surely don’t want to find out the hard way. Instead, try to optimize for personalized search from now on.
    • creating and optimizing your Google profile – create a Google profile for yourself, your company and your employees. Add your connections there.
    • making people click your search results – there are plenty of ways to make people click on your search snippet in search results, the best one is to show those who like you already a SERP where you actually rank on top. I use gog.is/seo+2.0 for that task.
    • asking for clicks – this is no joke, you have to ask your followers, fans, friends, employees and partners to actually click on search results where yo rank well
    • encouraging use of SearchWiki – The Google SearchWiki still exists and allows you to personlaize your search results actively. Those voted up rank on top of all others! Make people push those buttons by offering a prize for th best SearchWiki comment.
    • make friends – this is still the best way to get people to return. Make friends on social media and offer other incentives to trust you.the best way to say “I ant to be your friend” is by giving a gift. A link is the best gift in SEO circles.
    Page Speed
    While real time search and personalized search get most of the buzz the introduction of page speed as ranking factor is big news that deserves more attention. In a way now the fast life of the SEO industry has become literally faster. How to optimize for speed so that you also rank better?
    • using Google Webmaster Tools – The easiest way to find out wther your site is too slow or slower than average ist to look it up in Google Webmaster Tools.
    • dropping third party scripts – Most webmasters use thid party scripts these days. Do you really need 5 Analytics tools, font embedding, social media widgets
    • combining CSS and JS files – For every CSS and JS file you need an extra “connection” to your server. Make sure to minimize their number.
    • removing useless gimmicks – Do you really need those fance JQuery effects? Think twice.
    • removing Flash and huge images – Face it: Images and Flash (Video!) are still the biggest obstacles when it comes to load time. Even on fast Internet connections need a while for those.
    Google Caffeine
    These days the new Google index dubbed Caffeine will appear in search results. It has been rumored to be one of the biggest changes in years but nobody can really tell what changes might occur.
    Those who suggest some actual changes only talk about minor ones and to keep going with a sound content creation and SEO strategy. So instead of optimizing for Google Caffeine just try drinking some coffee to spice up your blog postings and other content. These suggestions might be a little humorous.
    • drinking less coffee – Google will bring enough caffeine in the search engine so you should curb your consumption in order not to get penalized
    • buying only organic and fair trade coffee – Buying non-organic non-organic coffee will be considered black hat so make sure you don’t exploit humans or algos
    • relying solely on caffeine – dump toxic energy drinks that make you dizzy and your bowels hurt. Caffeine is the only natural enhancement of human energy levels and search engine results
    • tweeting under the influence – tweet while drinking coffee. The caffeine will make your tweets livelier and better digestible. Your followers and Google will love it.
    • consuming caffeine without the coffee – in case you don’t drink coffee you don’t have to. there are plenty of non-alcoholic drinks containing lots of it. Cola is probably the most known but I don’t recommend. It’s very bad for your teeth among other issues.

    I hope you can make use of some of these 30 fast life SEO tactics/techniques for 2010. I know that the list format doesn’t allow really deep insights. So in case you have questions on some of the tactics/techniques feel free to ask. I may elaborate on them in a new post on SEOptimise or my own blog.

    Edit: Sorry for the bad layout but it seems that WordPress 2.9 is eating all the line breaks.

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    ABOUT THE AUTHOR
    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    58 Responses to “30 Fast Life SEO Tactics/Techniques for 2010”

    1. Cal says:

      Oh no Tad, are you serious removing Flash? Any/All? Just launched and paid for complete Adore Gallery, spending $800.00. But what’s 8 dead presidents, when your at the top 1st. pg. anyway? Knowing Flash will not help seo, but give professional look/feel, it can only hurt from what I’m understanding. Having everything else in place, I feel we should be at the top of our niche/market anyway. Flash will be on the top of my list to delete, if need be, because that’s how serious I am for ranking. Very good article, Thanks for sharing your knowledge, Friend!

    2. Tad Chef says:

      Hey Cal,
      thanks for the feedback. In case you’re at #1 for you most important keys anyways you might be able to keep your flash gimmicks and videos. In case you are not ranking that well yet high load speed might be a crucial competitive advantage. I checked only a few sites since the introdution of the new ranking criterium. They would be very quick but the image galleries and font replacements made them incredibly slow. Those weren’t even Flash powerered. The JavaScript slowed them down.

      Also, as you point out yourself, Flash usage hasn’t ever been a good SEO strategy anyways so most peopel in the industry are not concerned. Something like a introductive video might be very important for your business so consider putting it in a place that does not have to rank. Remove it from the hp and put it on the about us or extra video page.

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    4. Now I just need to clean up my blog and get page speed up.

      Great List.

    5. Cal says:

      What a Grand idea, never thinking of that angle, putting Flash on internal video/photo pg. Conserving money already spent on Adore. Much Tks!

      Not wishing to change subject, so this is to Ted and others in the know, staying focused on Main Topic – “30 Fast Life SEO Tactics/Techniques for 2010″

      I have a topic of interest I would like to read/see, maybe already discussed, not sure, dealing with meta title page/ page description / keyword content.

      Knowing that page titles should be no longer than 70 characters/
      meta description no longer than 150 characters/
      keywords no more than 10/

      My site has grade point much higher 86, than comp. 60 = ) My comp. is outranking me, although they have descriptions 450! and 20+ keywords. Could this be from age of web site? Tks!

    6. [...] 30 Fast Life SEO Tactics/Techniques for 2010, SEOptimise [...]

    7. Valerie Reddemann says:

      Great article, Tad! My web marketing manager sent this my way with the demand that I ‘must read and implement’! Your tips have inspired me. I have several of these suggestions in my marketing plan for 2010 and now this has accelerated their implementation. I realize many of these are actually quite easy to do – they simply take discipline to do on a regular basis. Culling out the unnecessary stuff and focusing on what works is my primary goal. Thanks again!

    8. Marko Saric says:

      Some very interesting ideas. I personally did some guest posts initially to get my blog to a new start, I still do a lot of commenting daily. I like the idea of interviewing other bloggers and featuring their profiles. It build a nice relationship with them, but they also usually link to your post about them or at least retweet it, which then spread the word about yourself to their audience.

    9. I’m glad you brought up replying to blog posts and doing guest blog entries. Many people simply can’t come up with a real clear purpose to blog (other than “everyone else is doing it”), so this is a great suggestion. Perhaps by dipping their toes in the water by answering or guest blogging will allow them to focus on their own blogging purpose.

      Thanks!

    10. Search Engine Marketing Now » 30 Fast Life SEO Tactics/Techniques for 2010 | SEOptimise says:

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    11. Michelle Tee says:

      I love the concept of guest blogging and I will definitely use it. Link building takes time, and I love article marketing to high ranking directories. I truly believe that this cannot be understated. :)

      Thanks again!

    12. Bhawna says:

      For the last couple of months there have been so many guesses and estimations that have been made for the Google’s real time results. After looking at the real picture of what Google is offering (in context of real time searches), it can be said that the future of SEO lies in tweeting and frequent update of content.

    13. Cal says:

      Absolutely Bhawna, I read somewhere this opens the door for the small guy possibly getting to the top 3 spots organically superseding directories with deep pockets, normally having those locked in.

    14. Bulent Guneyli says:

      We are in the process of building a blog and we just created a twitter account but I don’t know how we can incorporate Soup, Posterous or other microblogging services. We have limited resources and I am not convinced how these sites will provide any real value

    15. SEO блог о поисковых машинах. » Архив сайта » 30 Быстрых Жизней Тактика/Методы SEO на 2010 says:

      [...] gog.is/seo+2.0 для той задачи. * просить щелчки – это не шутка, ты должен попросить, чтобы твои последователи, [...]

    16. Phill Midwinter says:

      Great article – but taking away JQuery isn’t going to give you any page speed records!

      You’re right to say check out GWT though – the new page speed section in Labs will tell you which javascripts you can compress to get the best performance.

    17. Shopping UK says:

      SEO is a dynamic affair that doesnt leave people satisfied with their results, unless they are on the move, in line with the works of people behind the popular search engines. Analysis of search results from Google and Caffeine show subtle differences – granted, the differences in search results are best seen under a microscope and may not be obvious to the naked eye. But there are vital clues to be drawn out of the results of Google’s experiments with its search algorithms.

    18. Tad Chef says:

      Bulent: That’s a very good question you ask. Indeed there are a few ways. I should write about that.
      Phil: JQuery is ca. 120kb so if you use it only for fancy sliding effects it does not make sense. Plus JavaScript is not only about file size. It’s execution might slow down your site as well.

    19. SEO says:

      If I may pose a question, actually a request. If a list of the 30 longest most valuable techniques of SEO could be made, these fast techniques have to be steadily updated to continue these trends. What are long lasting techniques, that require time but give maximum return?

    20. I was wondering, does the volume of pages on a website greatly impact search engine results? So far our site has around 700 pages and we are steadily increasing, if we get to, let’s say 2,000 pages will that have a big impact?

    21. Mark says:

      Yes, the same question as Banner, does a number of pages affects the page ranking?

    22. Perfect SEO says:

      Excellent very useful 30 techniques for the search engine optimization. surly if you will apply these techniques for your seo campaign you can get the perfect results.some of them are also new for me so now i will also apply these one’s in my seo campaigns for the batter results. thanks for very useful posting TAD CHEF.

    23. 30 Fast Life SEO Tactics/Techniques for 2010-http://bit.ly/7Z7uvt

    24. Tad Chef says:

      Number of pages as ranking factor question:

      This is indeed a ranking factor. A few years ago the opinion was popular that the more pages you have and the bigger your presence is the Google index is the better for your site as a whole ranking wise. Soon enough the problem of not enough authority arose though. In order to get 10k or 100k pages into the index you need quite an authority with Google. So you might end up with lots of pages de-indexed in case they aren’t linked good enough from the homepage and outside.

      Thus I’d rather ignore this factor. Create content not only for the sheer size but to get more long tail searches. Also focus on high quality pillar content instead of low quality mass produced content.

    25. [...] question as well? Otherwise just use these 30 black hat techniques ethically or try the many more white hat tactics first. Share and [...]

    26. Hi Tad,
      Thanks so much for the kind words about Blog commenting. The reality is some times you can contribute to the post/conversion in an educated manner and keep it short and constructive without being spammy. Overall this is an excellent list, my fav is about Google Caffeine, I do need to drink much less coffee :)

    27. 30-fast-life-seo-tacticstechniques-for-2010 http://bit.ly/7Z7uvt

    28. Hola Tad!
      What a fabulous post… just loved it!
      Being your first tactic “blog commenting – No bot-like “great post, thank you” crap” I am amazed at the many comments you got. I found your article full of great ideas that I will be hopefully implementing soon and wanted to thank you for that. However, with that first tip, I had to find the courage to comment!! LOL

      Saludos from Argentina!
      Vicky

    29. Pacquiao vs Clottey says:

      Yeah I do believe that blogging is the main tactic and strategy in SEO. It works just to gain trust and authority and as a quick way to get links, traffic and overall attention. Creating good and quality content is one main reason. Real time search, Socail media, Personalized search, are one of the factors in ranking will on serps.

    30. Richard says:

      Your first point about blogging is partly the reason for this comment. I agree with your view on Google Caffeine too. Much ado about nothing at the moment if you ask me despite what Matt Cutts has to say.

    31. Mayweather vs Mosley says:

      SEO is a dynamic affair that doesnt leave people satisfied with their results, unless they are on the move, in line with the works of people behind the popular search engines. Analysis of search results from Google and Caffeine show subtle differences – granted, the differences in search results are best seen under a microscope and may not be obvious to the naked eye. But there are vital clues to be drawn out of the results of Google’s experiments with its search algorithms.

    32. Its interesting Tad! while reading your article I had learned much, it impressed lot. Surely i will implement these strategies for my marketing plan. keep good posts.

    33. SEO is a constant and progressive thing, we depend solely on Google and when it changes its algorithm we must learn how to adapt

    34. 30 Fast Life SEO Tactics/Techniques for 2010 | TheUnical Technologies Blog says:

      [...] SEOptimise [...]

    35. Mark Maranga says:

      Hi Tad,

      Very nice of you to make this informative article. This page alone got huge comments and appreciation from a lot of people.

      We know that Search Engine are always changing their algorithm. Thanks for the tips!

    36. g13 media says:

      thanks for the article Tad. I don’t like the fact google enables personalized search automatically.

    37. DAVE says:

      HI

      I really like these 30 techniques/tactics of SEO. I think blogging is the most effective way of SEO. It can generate more traffic and the website can get more links and overall attention.

    38. Hi,

      Many thanks for the great article, I wonder whether real-time searching has the potential to outweigh the standard search engine methods eventually? Especially as some of the major search engines seem to prefer recently added and regularly updated content.

      Regards

      Rob

    39. Funeral Homes says:

      I hate flash and everything to do with it… so I am in agreement with you about removing flash videos in order to improve page load times. If Flash isn’t good enough for Steve Jobs and Apple then it ain’t for me either!

    40. 30 Fast Life SEO Tactics/Techniques for 2010
      http://bit.ly/7Z7uvt

    41. Like you said one of the greatest benefits of blogging is establishing authority.

    42. great info there, i have just started blooging but now will also guest blog as well i really can see this being the future of googles real time search index.

    43. [...] 30 Fast Life SEO Tactics/Techniques for 2010 – Seoptimise [...]

    44. El says:

      Thanks Tad! You write a very helpful insights. Now I know how to use appropriately social medias. As of now I only use Twitter and Facebook to gain traffic to my blog.

    45. Laura says:

      FANTASTIC suggestions – really appreciate these ideas, I will be checking this blog regularly!

    46. Dream Hosting Zone says:

      I agree that blogging surely helps to get more no of back links and traffic. Also speed of the webpage matters, which is the real challenge for all the site owners.

      I would like to say thanks for this great post and discussions.

    47. exif ipad says:

      Regarding the link building techniques, I think there is no new… All those basic techniques are still considered the most effective techniques. As far as I know, the use of social media is the latest technique so far.

    48. Search Engine Optimization (SEO) Basics « Social Media Success: Making an impact online and beyond says:

      [...] 30 Fast Life SEO Tactics/Techniques for 2010 [...]

    49. I agree that social media is the newest technique, but I’m still not 100% sure of it’s ability to raise search rankings much. There just doesn’t seem to be much targeted linking, at least for keywords, in social networking. Twitter, for example, can’t link a keyword, it has to be text, followed by the link. There is not much there for search engines to work with, aside from maybe overall link weight. Your thoughts?

    50. Sherin says:

      Awesome post…Sticking to the basics of SEO process is main…And i think Video marketing will be another option for a better SEO procedure.. Because videos makes more visualized effect….and processing mlike emails and social networking as you had mentioned!!!

    51. leimo says:

      social media and bookmarking are the best way to optimize a website since 2010.. google updates its search engine every hour today so everyone is experiencing google dance on their rankings..

    52. sanji says:

      nice post! I agree with guest post and commenting, and I like the google caffeine.
      thanks for sharing this!
      found some misspelled words though, might wanna check on that. ;)

    53. Social media optimization or SMO is one useful tool for improving a website’s search engine optimization or SEO. If you use the benefits of these social networking sites and transform that into useful tricks, you will be able to increase your web traffic and heighten your shot at getting more customers online.

    54. Notcathy says:

      Hi there, you are right blogging would be good in establishing authority. I guess blogging and blog commenting are great SEO tactic and strategies that still effective in SEO nowadays.

    55. as 1st i would put – optimise your website better than your competitors have done that.

      without this step – you have no chance to win the big battle of seo

      good luck,
      Helmuts

    56. Classifieds says:

      You are right NOTcathy, I have used blogging and blog commenting as my weapon since I started doing SEO. I will encourage all webmasters to practice this.

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