Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings though.
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To name just a few.
For these and other problems there are solutions out there some well known some still quite “underground”. Also there are lots of advanced functions in GA you have to set up first before you can use them.
Most important here are goals which allow you to track conversions in the first place.
Last but not least there are quite a few Greasemonkey scripts that enhance the Google Analytics interface on the client side that is in your browser.
So check out the 30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources:
Goals & Segments
SEOptimise GA tips
Google Analytics resources lists
Of course I haven’t tried all of them myself, they’re too many. Those I haven’t tried yet are mostly from trustworthy sources. Just in case they have issues or if you know better Google Analytics tips add them in the comments. They might end up in the list.