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  • 30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources

    Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings though.

    Google Analytics tools, tips & tricks
    CC Image Credit: Flickr

    • Google Analytics can’t track full referers right by itself which is especially a shame in connection with StumbleUpon traffic
    • it counts one user as dozens by counting recurring visits as referring ones from the source s/he came from initially
    • it barely can see most of Twitter and short URL traffic which only gets noticed as traffic without source (type in traffic)

    To name just a few.

    For these and other problems there are solutions out there some well known some still quite “underground”. Also there are lots of advanced functions in GA you have to set up first before you can use them.

    Most important here are goals which allow you to track conversions in the first place.

    Last but not least there are quite a few Greasemonkey scripts that enhance the Google Analytics interface on the client side that is in your browser.

    So check out the 30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources:

    Tools


    Goals & Segments

    Filters

    Hacks

    SEOptimise GA tips

    Google Analytics resources lists

    Of course I haven’t tried all of them myself, they’re too many. Those I haven’t tried yet are mostly from trustworthy sources. Just in case they have issues or if you know better Google Analytics tips add them in the comments. They might end up in the list.

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    ABOUT THE AUTHOR
    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    42 Responses to “30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources”

    1. Ran says:

      Great round up guys! I’d consider adding a few mentions about Google Analytics KPIs and you’ve got here quite possibly the ultimate list ;)

    2. Paul Anthony says:

      Great post guys,

      There is a lack of education out there for Google Analytics (within Google’s documentation) and getting the most out of it. I’ll be examining this one in depth!

      Bookmarked. ;o)

    3. dan says:

      great list!

      broken link just after the image should be: http://white.net/noise/blog/2008/06/is-google-analytics-cheating-you-use-alternatives.html

      thanks for all of these – ‘initial referrer’ hack especially interesting.

      dan

    4. Bookmarks for March 11th through March 13th | Seth Goldstein Online says:

      [...] 30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise – Google Analytics is used most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. These free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings though. [...]

    5. Gidseo says:

      This is probably the best post I’ve read this year.
      Thank you for a shedload of useful stuff.

    6. Agent SEO says:

      Good list. I find that although Google Analytics is very self-explanatory, there is so much more that I could be doing. There needs to be more out there to help you squeeze more our of your GA account!

      Thanks…

    7. Timothy says:

      Nice list. Some of these sure will be useful.

    8. srinivas says:

      Hi
      Good list very useful for startups

    9. Tad Chef says:

      Thanks Dan for the hint, it seems WordPress is somehow changing internal links from absolute to relative ones resulting in broken internal links each time.

      Thanks all for the appreciation!

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    11. links for 2009-03-13 | Seth Goldstein Online says:

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    12. Listorbit says:

      Bucket full of Information just need to implement it.

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    14. Dawid Ryba says:

      Great post guys,
      Good list very useful for startups

    15. Dave Lakins says:

      Great list – thanks Guys. We recently had a phone conference with one of the guys at Google Adwords who showed us some pretty neat filtering tips for tracking e-commerce conversions within the same campaign. From first glances it is difficult to percieve the awesome amount of information you can get from Analytics.

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    27. Dave says:

      You can also use this firefox extension to see what tools are running on the browsed sit and what value it’s reporting: https://addons.mozilla.org/en-US/firefox/addon/4001

    28. http://tinyurl.com/b5an4t
      30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise

    29. Cazare Sibiu says:

      Ok this info really helped .. thanks for sharing ..:)

    30. http://tinyurl.com/b5an4t
      30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise

    31. [...] year ago we’ve published a list of 30+ Google Analytics tools and resources. It was one of our most successful posts ever. The list has been even nominated for a SEMMY award. [...]

    32. Campaignsync says:

      Great list! Please consider adding Campaignsync to your list. Campaignsync will automatically tag your Microsoft adCenter and Yahoo! Search Marketing campaigns for keyword tracking in Google Analytics. Give it a try and let us know what you think it’s free!

    33. Hosting says:

      We are using google analytics – help us to know the traffic sources, traffic for the particular keyword, sales, goals etc. We have fixed our goal to our order page – very useful to track

      Ahsima

    34. 30 Analytics Tools, Hacks and Resources | Sprike Blog says:

      [...] Google Analytics Hacks and Resources [...]

    35. Check the PHP Google Analytics Cookie Parser, maybe it will fit under Tools.

      http://joaocorreia.pt/google-analytics-scripts/google-analytics-php-cookie-parser/#english

      Cheers
      Joao

    36. Luis says:

      I found this application to be quite useful to meet some requirements I couldn’t with Google Analytics: http://www.reportingsuite.com

    37. Rakesh says:

      Since GA can process 50k URL on daily basis and if this limit exceeds 50k, then additional URLs are grouped under (other). We have worked out a hack which solves this problem. Please visit this URL to see how this works :

      http://www.tatvic.com/blog/google-analytics-troubleshooting-other-problem-content-report/

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