• About Us
  • Services
  • Case Studies
  • Blog
  • Contact Us
  • 36 Must-Read Local SEO/Google Places Resources from 2010/2011

    At the end of 2010, Google propelled local SEO to new heights by not only showing local results for search queries​ with a local ​modifier (e.g. [seo london]) but letting local results dominate such queries. Additionally, Google shows local results from Google Places by default, without users even adding a geographic signifier. So when you search for for [hotel] from London, you will be directed to hotels in London. This means that

    there is a lot of opportunity, commotion and confusion in the SEO industry

    and the webmaster community right now. Google seems to experiment a lot with these new local search results and it’s difficult to see a pattern sometimes.

    Local SEO differs significantly from conventional organic SEO. First of all you have to register with Google by adding a Google Places profile, and then you have to get reviews aka citations from a set of trusted sites Google uses to rank local results. This is an almost completely new game and most people aren’t good at it yet. Furthermore, Google currently struggles to provide relevant results due to local business owners not yet wholly grasping what’s going on.

    While I am not specialized in local SEO like others are, I try to keep up with the changes and read a lot about Google Places and local SEO, the result of which is that I have collected quite an impressive number of related bookmarks. Today I want to share these 36 must-read local SEO/Google Places resources from 2010/2011 with you. Take note that they are in most cases no older than one year, and that I have provided mobile and local SEO resources lists in the past as well. Consider this post to be a follow up.


    Tools

    While there are plenty of SEO tools out there local SEO are still rare. Nonetheless new tools have already appeared in 2011. At the same time, established services can be used for local SEO as well.​



    Google Places

    Google Places is the new brand of Google’s Local Business Center and Google Maps combined.  It’s far more prominent in Google’s search results, either based on the query or on clicks on the menu.​



    Analytics

    Sadly Google Analytics and other web analytics tools can’t by default determine which visitors came via Google Places results. There are ways to tag your local SEO campaigns though, and to track them in Google Analytics.​ You can also follow the Google Places stats itself.​



    Citations

    Citations are the new links but, unlike links, they are really hard to get and very exclusive. Only a select few websites are used by Google for the Google Places ranking and thus you have to first identify them and then make sure real users go there and actually review your brick and mortar business. These citation-providing sites differ from country to country, so there are UK specific lists of citation sites.​



    Ranking factors

    Within the embedding of local results right inside the organic search results, a strange mix of ranking signals has been taken into account. To rank in Google Places you have to combine the conventional SEO techniques with almost completely different methods of optimization.​



    ‘How To’ articles

    Understanding local SEO and Google Places results is one thing, but the actual steps to be undertaken, the websites where you can get citations and how to improve your Google Places listing have to be known as well in order to optimise your local business listing.​



    Miscellaneous must-read resources

    The recent changes in both display and reach of local results on Google have sparked a number of reactions in the SEO blogosphere. Most people agree that the new Google Places integration is a game changer. These postings explain the changes, show the ramifications and ​attempt to predict the future of local SEO.​


    * Image by Sean McGrath.


    FOLLOW
    ABOUT THE AUTHOR
    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    22 Responses to “36 Must-Read Local SEO/Google Places Resources from 2010/2011”

    1. 36 Top Ressourcen für Local SEO & Google Places http://bit.ly/fGCvwt by @seoptimise

    2. RT @s1seo: 36 Top Ressourcen für Local SEO & Google Places http://bit.ly/fGCvwt by @seoptimise

    3. Mike Wilton says:

      Great list and I appreciate the mention of my post on why Local isn’t an SEO killer. I’ve been watching the local space for a number of years and I think now its as important as ever, but feel that it’s also more complex than ever. I think Google launched Places search prematurely and a lot of small businesses are feeling the impact because of it. At the end of the day people need to make sure their on page efforts are just as strong as their local efforts while Google works out the numerous new kinks in a system that was already broken.

    4. 36 Must-Read Local SEO/Google Places Resources from 2010/2011 http://bit.ly/fGCvwt #localseo #places #google

    5. Tad Chef says:

      Mike: Thank you for the feedback and indeed Google Places is very beta. Also it caught most people unprepared. Until now you could just ignore in case you didn’t get it yet it but not anymore.

    6. Darren Shaw says:

      Woah. This is an awesome list. Some resources on here that I haven’t read yet. Thanks for mentioning the Local Citation Finder!

    7. 36 Must-Read Local SEO/Google Places Resources from 2010/2011: http://bit.ly/fGCvwt

    8. Apart from @seoptimise great resource about Google Places (http://bit.ly/fGCvwt) are there any others people recommend?

    9. 36 Must-Read Local SEO/Google Places Resources from 2010/2011 says:

      36 Must-Read Local SEO/Google Places Resources from 2010/2011…

      [...]There are ways to tag your local SEO campaigns though, and to track them in Google Analytics.​ You can also follow the Google Places stats itself.​. Tracking Traffic from Google Places in Google Analytics | SEOmoz; How To Track Mobile …[...]…

    10. 8 Things I Want To Learn At REBCPHX : RE BarCamp Phoenix says:

      [...] so much to read about local SEM, I’m hoping to meet a few agents that have created an efficient system for [...]

    11. [...] of bloggers have written about the power of Google Places, but it’s usually from the perspective of the business itself, not for bloggers who write [...]

    12. [...] of bloggers have written about the power of Google Places, but it’s usually from the perspective of the business itself, not for bloggers who write [...]

    13. Seo Queen says:

      Local SEO is very effective in increasing the number of clients for any type of business and this article will help all those people who are looking make their online business more effective and successful

    14. Rakesh says:

      Hey Ted thanks very much for the great list of the resources. The Citation really help a online business to improve their ranking and I wish it would be good for any business if the the Analytics by default would determine which visitor had came via Google place result.

    15. [...] Engine Optimisation challenges, so give us a call today to book you initial free consultation. Google Local, which is sometimes referred to as Google Places, is becoming more and more important f…y of their listings and once again serve their users with relevant accurate information. The result [...]

    16. Anthony says:

      Thank for providing all of the resources on local seo. I have been trying to get my google places page to rank better for some time now with no luck. Befor this I never heard of citions so thanks agin for sharing.

    17. Just to add, if you have a new link created ping them. It will help, also a good reviews for your business will be helpful in getting citations for your listing

    18. […] 36 Must-Read Local SEO/Google Places Resources from 2010/2011 – with Local and Places results becoming ever more prominent in the SERPs, it’s best to know how to master them. This post did the hard work and aggregated lots of the best sources for you. […]

    Leave a Reply