You may have noticed I’ve been busy Twittering away covering the SMX London conference today.
Rand Fishkin‘s SEO takeaway was “it’s ridiculous that we Tweet so much and no one is capturing that data for SEO purposes“. So I thought I’d put mine to good use!
Here’s a recap of the top tips/tweets I picked up during the event so far – always difficult to remember who said what, but in an attempt to credit the best ones Rob Kerry, Mikkel deMib, Richard Fergie, Sam Crocker and Rand Fishkin all feature heavily:
- WolframAlpha can tell you if you’re drunk or fat! “am I drunk/fat”
- Google searches for an answer, WolframAlpha tries to provide that answer
- Wolfram Alpha already used in Bing -example “calories in chicken”
- WolframAlpha is live math – example query “GDP japan/china”
- Users can submit their own data via spreadsheet uploads to be used in Wolfram Alpha
- Links higher on page pass more value
- Does Twitter data influence Google? QDF? Yes. Organic? Data deal means it probably will
- Putting target keywords at front of title tag has maximum SEO benefit – data correlation shows this
- Correlation of H1 as SEO factor shows this now only has minor value
- SEO tip – keywords in alt tag is a stronger factor than H1
- Yes, use target kw’s on page – keyword density makes no difference
- Consider parking old domain & using cross-domain canonical tag instead of 301 redirect – try to re-point links first, if possible
- Use brand terms in link building to internal pages. Google sees this as more natural
- Malware warning will clearly impact Google CTR & user trust
- Secure your site from hackers; check forms, dynamic URLs & cookies
- 8 cleanup tips; check code to content ratio, remove .net viewstate, JS & remove spaces from code, remove unnecesary meta tags, use CSS in external files, remove empty divs & comment code
- Using Microsoft .net? get rid of view_state – it’s hurting your site
- Ask Jeeves universal search tip – submit videos to all major video sharing sites
- How are Ask different to other searches engines? Q&A to provide answers to users questions
- Master google products for universal search – very few remember to search G product search directly
- Real-time search – products pushed via Twitter successfully. Example: delldeals.com case study
- Blended search catches eye (such as video) & increases CTR
- Use video sitemaps to help Google index videos in universal search
- Google News can be used by any site – can rank easier & gain high CTRs
- Recommended WordPress URL format for Google news approval: /post-name/001-postID/
- Google images tip: link to page to benefit rankings – alt tag & text around page important factors
- No of video views & channel reputation likely to be a universal search factor
- Sites like Subvertandprofit.com are getting users footprinted & banned because of paid votes
- PPC tips; don’t be a thin affiliate, be cautious on spammy tactics & bidding in niche can be difficult
- PPC tip – if you have a low quality score, try same keyword again with different case!
- ad quality considerations: is ad popularity right for you?, can you afford a high CTR? Are you maximising ROI with high CTR?
- Make sure low quality score keywords are performing if you keep them – because they hurt whole account
- Use an editorial calendar for content so that you can do keyword research in advance
- Link building tip: Getting links from authorities by offering a student discount
- Google Insights extremely valuable for local keyword research
- Real-time KW research – use Twitter trending topics to target keywords while people are hunting for it
- KW Research tip: use analytics & paid search to find converting KW’s
- mozenda.com used to scrape Google Suggest for keyword research
- Analyse competitor URL’s for KW’s using Xenu or MS IIS, Mech Turk to save time & Your Noodle
The main session which I didn’t get to see was the link building panel, featuring some great tips from the likes of Andrew Girdwood, Kelvin Newman and Dixon Jones.
Hopefully you’ll find these useful if you couldn’t make it to the event or sessions. There was a lot of information to take in today - which may explain why my most retweeted post was to say “need a beer” at the end of the day!