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  • 46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts

    This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.

    How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with them?

    • In case your web designer thinks web design is about fancy graphics, flashy animations and cool homepages s/he isn’t an expert.
    • In case your SEO consultant speaks about meta tags, PageRank and keyword density all the time s/he isn’t an expert.
    • In case your social media expert advises you to gain more Twitter followers using an autopilot tool, to submit your site to hundreds of social media sites or has no flagship blog s/he isn’t an expert either.

    These people won’t be able to make proper use of these resources.

    In contrast highly skilled specialists of all the three industries, web design, SEO and social media speak about conversions and ROI all the time.

    Some talk too much, like I tend to sometimes and don’t practice what they preach but this time the list is directly related to my quest for improving conversions of this blog here.

    So let me share what I have found out in the recent 10 months.

    For starters: Read our two CRO resources we provided earlier:
    12 Indispensable Readability Measures to Increase Conversions
    30 Simple Ways of Improving Bounce Rate and Conversion Rate

    I sorted the resources according to their main focus:

    CRO/Conversion Rate Optimization

    SEO

    Social Media

    Web Design

    Ecommerce

    Tools

    Analytics

    Of course several of these conversion optimization resources fit in more than one category. Also take note that the term CRO is still quite new and some people drop the “rate” and say conversion [rate] optimization instead. They refer to the same discipline though.

    Do you know other CRO resources you can’t find on this list? Add them in the comment section. They can be your won as well. As always the best ones may end up in the post or in my next post. A5XD3SV6KA6X

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    ABOUT THE AUTHOR
    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    15 Responses to “46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts”

    1. Olivers says:

      Hi you have an error in the two first links 12 Indispensable Readability Measures to Increase Conversions, 30 Simple Ways of Improving Bounce Rate and Conversion Rate the error the links are:

      http://white.net/noise/blog/2010/blog/2008/11/12-indispensable-readability-measures-to-increase-conversions.html

      Must be:
      http://white.net/noise/blog/2008/11/12-indispensable-readability-measures-to-increase-conversions.html

      Thanks for the resources!

    2. A very comprehensive list. So nice of you to share. And you have a very nice introduction. Great realization too, I totally agree, “highly skilled specialists of all the three industries, web design, SEO and social media speak about conversions and ROI all the time.”

    3. Tad Chef says:

      Hey Olivers: Thank you for the heads up. We have a WP bug here we couldn’t fix yet that produces 404′s on internal links with each edit. Links now fixed.

      Andrew: Yeah, that’s striking. People from very different industries end up doing CRO beacuse they realize that their respective disciplines are not sufficient without conversions.

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    8. Web CRO says:

      Some of these tips are great. The landing page types are especially well thought out!

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      [...] optimization Conversion optimization or CRO has been around for years but in 2010 it reached new heights. Most reputable SEO companies practice [...]

    10. Aaron Dicks says:

      Really good list of lists!
      I just noticed the random characters at the end of this post and realised how useful something like that could be. – Head’s up through there’s more than one result for them ;)

      Aaron

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      [...] Viewers are not going to sift through your website unless they sense it will help them out. Answer their question, and provide helpful links to other resources that are related to the specific topic on the [...]

    13. Hey Tad – awesome article. Breaking down the resources into categories really helps make sense of all the different and sometimes overwhelming advice that you can find these days.

      Here’s another article you might find interesting regarding CRO – http://www.northcutt.com/blog/2012/11/web-conversion-optimization-tips-from-science/

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    15. sanjanas says:

      Great collection of articles that helps to improve conversion rate of an business. thanks for this valuable resource and keep posting good stuff all the best

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