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  • 5 Reasons SearchWiki SEO Makes Sense Now

    When Google introduced SearchWiki functionality more than half a year ago there was a big uproar. Afterwards SearchWiki has been seemingly forgotten like many of Google’s experimental features that never get really popular and then one day disappear again.

    The ability to vote or move search results up and down as well as comment them has not been embraced by many. You can even add results.

    I was one of the few who really were eager to use SearchWiki. I tried it on some of my favorite results like

    During the recent months I’ve noticed some unexpected impact of SearchWiki. Once you vote a site up you will get its results on top for other similar queries as well. It happens quite often. So even if SearchWiki hasn’t been officially made a ranking factor by Google yet (but you never know, Google might already use it, the same way it discontinued PageRank sculpting support without telling us) it has real impact on your site and business.

    There are at least 5 reasons SearchWiki SEO makes sense now:

    Subscription to search results
    Among other sites I have voted my own blog SEO 2.0 for the queries SEO and SEO 2.0. In my comment I mentioned that it is actually “my SEO blog”. I didn’t vote it up for the query SEO blog though. Google nonetheless shows me my blog at #1 for that query. Usually without SearchWiki personalization I’m somewhere between #3 and #5. So once you get voted or moved up for a query you get moved up elsewhere on related ones as well. This way you make you readers and fans subscribe to your search results in the future.

    Online Reputation Management (ORM)
    Just look up the comments for Matt Cutts’ blog and those for SEO Chat. Matt Cutts has gained some very funny comments while the comments on SEO Chat maybe reveal too much about the audience of that site, they barely can express themselves or spell. Most are anonymous. Neither of both appears as very trustworthy. So even positive comments from the wrong people can backfire in my opinion.

    Personal or overall branding

    While commenting on SearchWiki I use onreact.com as my user name. This way I not only underpin the authority of my comments I also get some extra visibility for my URL/brand. In case your name is your main brand use that.

    Socializing with influencers
    Some Searchwiki users are actually recognizable like I am. A person who decides to vote you up is basically a potential brand evangelist. Even more than the people who vote for you on social media customizing search results is an inherently selfish act for most people: They just want to make the sites they prefer easier available while searching. So here you get to know the influencer who really care for you.

    Early bird bonus
    SearchWiki comments are still rare. Some valuable sites don’t have any so any comment or vote is very valuable right now. Also unlike with Digg or StumbleUpon this vote counts for new pages as well. Like on SU it will be looked up months for years from now as well. A site that has been discovered 5 or 6 years ago on SU has a lot more appeal as a trustworthy source.

    How can you actually do SEO for SearchWiki? It’s all about encouraging your loyal clients, users or readers to vote for you. SEO Book did well when SearchWiki started by announcing a quick competition among all those who add a comment on his search results. His site is still the most commented one for the query “SEO”. Not only that the comments left are mostly by recognizable users or at least not anonymous ones who don’t just “nice” but really explain why his site is be recommended.

    Ask your clients, users and fans to review you on SearchWiki. You don’t have to organize a competition. An email or a feedback button will be enough in many cases. Or you can write a blog post like I did. Review SEOptimise now!

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    ABOUT THE AUTHOR
    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    10 Responses to “5 Reasons SearchWiki SEO Makes Sense Now”

    1. Mark Hannant says:

      Matt Cutts will have fun trying to moderate those comments! I wonder whether account history be used to define whether it’s a comment from a genuine user?

    2. Mike wilton says:

      Like yourself, I was quite excited at the launch of the SearchWiki and the idea that it might be a great new tool for optimization. The problem here is that most Google users are probably completely oblivious to it. Sure SEO’s, Social Gurus, and the like are aware of it’s presence, but is the general public actually paying attention to this stuff?

      It’s also important to note that Google said with the launch of the SearchWiki that the only way that votes and such would have any sort of impact would be with a substantial number of votes. How substantial was never mentioned, but considered to be in the hundreds or thousands to have any sort of impact.

      While SearchWiki can surely increase visibility a bit to those using it and logged in to Google I don’t think it’s mainstream enough to have any significant impact on SEO efforts and increasing your overall visibility to the general public.

    3. [...] 5 Reasons SearchWiki SEO Makes Sense Now, SEOptimise [...]

    4. Tad Chef says:

      Mark: Until now he kind of neglected SearchWiki comments on his own domain. I think account history will be considered as one of several factors. Account activity as well I guess.

      Mike: Indeed SearchWiki hasn’t got prime time yet. It’s below the radar for the average user but the important people, the early adopters, power users, decision makers, the linkerati already use it. Also Google won’t tell us how or when they’ll use if for actually ranking the main results. Before spending money on a website I’d probably look up the SearchWiki comments about it.
      So especially if you have an ecommerce or business to business site you should care.

    5. SEPo says:

      Really interesting insights Tad.

      I’ll test this across a few clients sites for a month or two and try and document any changes.

      Mind you, if this gets out to the general SEO forums – you can bet it will be tried by 1000′s with the possible consequence that Cutts and Google pull it – especially if it was a secret contributor to SERPs.

      Delete the page – Quick!

      Jim

    6. I personally can’t see this having any SEO impact at all upon any site. In a PR world, it might be a little useful for smaller sites, but still very dubious at best!

    7. nilgem says:

      thnks .. i haven’t heard about search wiki ..but y its being neglected ??

    8. rocky says:

      Some of the major issues faced from the client side are
      1) They need guaranteed top listings for their keywords.
      2) They are not ready to make design changes to their website to make it SEO friendly.
      3) When a keyword drops a 1 or 2 positions after a Google update, they start complaining over this.
      4) They want only flash files on all the pages and expect better SERP.
      5) They are not ready to make the site rich with content related to their main keywords.
      6) They have a small site and have 25 keywords. They need top ranking for all the 25 keywords.

      The above list contains only few, but there are still more.

    9. Orangy says:

      SEO can get consistently drive large amounts of traffic to a site able to deliver consistently hot content..
      Orangy – The Sweet Sour Tangy Taste of Life

    10. I think Google have it exactly right with their algorithms at the moment, and to me SearchWiki seems like a bit of a gimmick. The old saying “if it ain’t broke, don’t fix it” comes to mind, I just hope we don’t see more of these kind of changes in the near future.

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