I noticed this morning that the Google AdWords ad variations now have an option to create a new Click-to-Play video ad. The Click-to-Play video ads have been available since May 2006 in the US, Canada and Japan (feedback news here) but have yet to appear in the UK until now.
For more information please view Google UK’s new learning center page.
“Google AdWords now supports click-to-play video ads – ads that combine the power of sound and motion with the precision of Google in order to provide users with a relevant and engaging advertising experience. Video ads join our line-up of text, image and flash ad formats and will be displayed on sites that are part of the Google network.”