Earlier today I wrote a blog post over on e-consultancy which looks at how UK supermarkets are ignoring SEO for major keywords, most notably “supermarket”.
In my opinion this is a massive oversight and it appears that the leading supermarket retailers such as Asda, Sainsburys and to a certain extent Tesco are trying to overprotect their brand rather than optimise their website’s for very important keywords.
As outlined in the article, I’m not suggesting that they keyword stuff their h1 and title tags etc. But by emphasising terms such as “supermarket” they are clearly describing the website to users/customers and helping to generate very valuable targeted search engine traffic.
What do you think, are the supermarkets missing a trick when it comes to SEO?