Alexandra is a Digital Specialist with a strong interest in usability and CRO. She studied Hispanic & Portuguese Studies at the University of Sheffield, and has worked in various digital roles across the travel and charity sector since 2009. She joined White.net in November 2012. She holds the Google Analytics Individual Qualification and is Google Adwords & Bing Ads Certified. She enjoys travelling to far-flung places, tennis, being northern, Scandinavian crime drama, bees, honey and camping.