Alexandra is a Digital Specialist with a strong interest in usability and CRO. She studied Hispanic & Portuguese Studies at the University of Sheffield, and has worked in various digital roles across the travel and charity sector since 2009. She joined White.net in November 2012. She holds the Google Analytics Individual Qualification and is Google Adwords & Bing Ads Certified. She enjoys travelling to far-flung places, tennis, being northern, Scandinavian crime drama, bees, honey and camping.
Online designer clothing retail behemoth Net-a-Porter, not content with 6 million unique visits a month to its desktop site, yesterday launched its new app, the Net Set. Having been impressed with their content strategy in the past year, which included the expansion of its online magazine and the creation of a dedicated print [...]
Marketers generally consider there to be four dominant temperament types; Competitive, Spontaneous, Humanistic and Methodical. My blog post today will focus on the spontaneous types and how we can tailor design and content to suit their needs. [...]
Yesterday, Google announced via the Webmaster Central blog that, from 21st April 2015, mobile ranking signals will have a 'significant' impact on search results. These ranking signals will only affect mobile searches and will be used across all languages. [...]