Alexandra Johnson, Author at White.net

Alexandra Johnson

DIGITAL SPECIALIST

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Latest from Alexandra Johnson

Alexandra Johnson / September 29, 2014
We've known for some time now that the hard-sell doesn't really work online. So what strategies are brands in 2014 using to urge browsers to buy online? [...]
Alexandra Johnson / September 9, 2014
It's been an busy summer here at White.net. We've been busy talking to new companies, launching new client websites, speaking at industry events, and even barbecuing. [...]
Alexandra Johnson / August 7, 2014
We all know its easy to sell chocolates in a supermarket or corner shop to those shopping and influenced by their current state of hunger and desire for a sweet something. But is it more difficult to capture these customers online?  Sure, you can still have those hunger pangs and need for a slab of chocolate when you sit in front of your computer, but does that translate to making an online purchase, or does it just make you head for the nearest vending machine? [...]
Alexandra Johnson / July 2, 2014
With cycling successes in both the Tour de France and the Olympics in recent years receiving massive coverage, it comes as no surprise that the UK should revel in the opportunity to celebrate the 2014 edition of the Tour de France, starting in Yorkshire. As someone who only really got into watching the Tour last year, I'm interested to see how brands in the Yorkshire area are using Le Tour to their advantage. [...]
Alexandra Johnson / May 29, 2014
Following my review of Moz Analytics last year, this month I’ve moved on to looking at another new tool that’s still in beta: SEMrush Position Tracking. [...]
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