Alexandra Johnson, Author at White.net

Alexandra Johnson

DIGITAL SPECIALIST

Alexandra is a Digital Specialist with a strong interest in usability and CRO. She studied Hispanic & Portuguese Studies at the University of Sheffield, and has worked in various digital roles across the travel and charity sector since 2009. She joined White.net in November 2012. She holds the Google Analytics Individual Qualification and is Google Adwords & Bing Ads Certified. She enjoys travelling to far-flung places, tennis, being northern, Scandinavian crime drama, bees, and camping.
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Latest from Alexandra Johnson

Alexandra Johnson / May 14, 2015
Online designer clothing retail behemoth Net-a-Porter, not content with 6 million unique visits a month to its desktop site, yesterday launched its new app, the Net Set. Having been impressed with their content strategy in the past year, which included the expansion of its online magazine and the creation of a dedicated print [...]
Alexandra Johnson / May 5, 2015
Marketers generally consider there to be four dominant temperament types; Competitive, Spontaneous, Humanistic and Methodical. My blog post today will focus on the spontaneous types and how we can tailor design and content to suit their needs. [...]
Alexandra Johnson / February 27, 2015
Yesterday, Google announced via the Webmaster Central blog that, from 21st April 2015, mobile ranking signals will have a 'significant' impact on search results. These ranking signals will only affect mobile searches and will be used across all languages. [...]
Alexandra Johnson / September 29, 2014
We've known for some time now that the hard-sell doesn't really work online. So what strategies are brands in 2014 using to urge browsers to buy online? [...]
Alexandra Johnson / September 9, 2014
It's been an busy summer here at White.net. We've been busy talking to new companies, launching new client websites, speaking at industry events, and even barbecuing. [...]
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