Alexandra Johnson, Author at

Alexandra Johnson


Alexandra is a Digital Specialist with a strong interest in usability and CRO. She studied Hispanic & Portuguese Studies at the University of Sheffield, and has worked in various digital roles across the travel and charity sector since 2009. She joined in November 2012. She holds the Google Analytics Individual Qualification and is Google Adwords & Bing Ads Certified. She enjoys travelling to far-flung places, tennis, being northern, Scandinavian crime drama, bees, honey and camping.
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Latest from Alexandra Johnson

Alexandra Johnson / April 11, 2016
What do The Telegraph, travel & Tom Hiddleston have to do with digital marketing? Alex tells us how brands can better capitalise on trends. [...]
Alexandra Johnson / November 26, 2015
Find out our technical specialist Alexandra Johnson's top discussion points of MeasureFest 2015. [...]
Alexandra Johnson / September 18, 2015
Alexandra Johnson / August 18, 2015
In this post, Alexandra Johnson explains how to hone your organic CTR by looking beyond the vacuum of your website and utilising markup. [...]
Alexandra Johnson / June 17, 2015
This blog post supersedes the original version which was published by Daniel Bianchini in July 2011 under the title 'Google Webmaster Tools: A Beginner's guide to Installation'. [...]