Andy MacDonald, Author at White.net

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Farah Ali / June 30, 2015
As someone who is relatively new to the world of SEO, I have been reading a lot around the fundamentals of the subject, and the processes involved in successful SEO campaigns. Beginning in SEO can be quite daunting when considering all of the factors that are involved. This is why I would like to share what I have learnt with you, so without further ado, here are my top 8 SEO basics to optimise your site! [...]
Kasia Piekut / June 25, 2015
Today’s digital opportunities provide brands with many occasions to connect with their core consumers in meaningful ways. But in order for this to work, brands themselves have to foster advocacy and make it a prominent part of their marketing strategies. In the age of consumer control and peer-to-peer influence, it’s not a secret that brand ambassadors are amongst the most powerful partners you could wish to have on your side. Yet as many reports suggest, brands are largely failing at driving advocacy through social media. [...]
Faye Foot / June 23, 2015
The customer buying cycle is a process that everyone within digital marketing should be familiar with. Whether you’re redesigning a website or improving the site structure the stages within the customer buying cycle should be considered at all times. [...]
Alexandra Johnson / June 17, 2015
This blog post supersedes the original version which was published by Daniel Bianchini in July 2011 under the title 'Google Webmaster Tools: A Beginner's guide to Installation'. [...]
Charlie Williams / June 16, 2015
SEO can be a hard craft. It can feel a slippery, fickle topic; the downside to the industry's fantastic agility, adaptive streak and drive for constant improvement is a need to continually adopt new techniques, knowledge and tools. [...]
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