Daniel Bianchini is the Director of Services at White.net. Having been in digital marketing since leaving University, Daniel has worked in-house at Dixons Stores Group (Dixons Carphone), with many leading UK brands and helped start a digital marketing agency based in Hertfordshire. He is passionate about digital marketing and constantly has a mobile device in his hand reading the very latest the industry has to offer.
Operational SEO is a huge topic with so many areas to talk about. When Linkdex asked me to speak at their ThinkTank on the subject, it took me a while to identify the key area that I wanted to discuss, but I finally narrowed it down to the people who deliver the projects, the team! Without the very best people it doesn't matter what tools you have or what brand you are working for, they are limitless.
Over the past 15 years, content published on the web has drastically changed. From content creation, right through to the way that we consume pieces of content, and the devices that we consume them on. Content is changing, and quickly!