Holly Martin, Author at White.net

Holly Martin

PPC SPECIALIST

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Latest from Holly Martin

Holly Martin / June 3, 2014
First, let’s address why we should follow the premise of my bold headline statement. In PPC, the buck stops at the user. Fundamentally, the key to capturing that all-important conversion is to understand that user. To achieve this you need to place your users at the centre of your thinking, working outwards from them to achieve a user-orientated style of campaign structure and management. [...]
Holly Martin / April 17, 2014
People don’t generally have a favourable attitude towards ads, so it was delightful for us lovers of PPC to hear Jon Myers talk at January’s Biddable World Conference about present and future paid search trends, where he identified an upward trend in CTR. [...]
Holly Martin / March 5, 2014
In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for using it. [...]
Holly Martin / January 29, 2014
Biddable World was a very full day – too full to fit into one blog post! We’ve already told you what happened in the morning – so here we (Holly and Tamsin) are with even more tips and Key Takeaway Messages (KTM) from the afternoon’s talks. [...]
Holly Martin / December 17, 2013
With 1 in 5 Google search queries now being executed on mobile devices and mobile website traffic across all industries growing at a rate of 3.5% per month (Televox), there is a huge demand for mobile optimisation. During 2014 mobile search queries will continue to increase, so working towards a mobile search strategy sooner rather than later is imperative. [...]
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