Jason Denny, Author at White.net

Jason Denny


Specialising in PPC & SEM, Jason joined White in January 2014 with a proven background in SEM development. Jason was previously the Group Marketing Manager at Extera Ltd, and during a previous employment at GM he initiated and oversaw the creation of, and managed, the group's digital marketing activities and e-commerce platform taking it to a £3 million turnover in under three years.Jason has attained a wealth of knowledge and certifications over his 10 years in SEM.
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Latest from Jason Denny

Jason Denny / May 20, 2015
SMX London 2015 - Search Marketing Expo: Our takeaways from the 2-day event. Jason Denny & Holly Martin will be live blogging and tweeting from the #SMX conference in London. To make things easier we have organised the sessions by speaker so that you can click on the internal anchor below. [...]
Jason Denny / May 12, 2015
We've all heard of #Mobilegeddon in the digital news of late... if you haven't where have you been!? [...]
Jason Denny / April 18, 2015
Bing announced the roll-out of Universal Device Targeting (UDT) on Tuesday, along with details of the latest updates to the Bing Ads platform. [...]
Jason Denny / March 25, 2015
I'm often asked, 'what makes a good PPC account structure?'... well in truth, it varies from account to account. There is no real champion account structure as such. Instead, what I want to share with you is the back-bone of an account structure which should typically bode well for any account. Following the simple steps below cuts out a large amount of wasted time on what historically appear to be over complicated accounts. [...]
Jason Denny / March 17, 2015
So, we're well on our way into 2015 and it's time to look back on what we've achieved so far this year. New digital strategy, check... New programmatic targeting methods, check... Account expansion, check... Reviewed ad copy and variant tested.....no? [...]
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