Specialising in PPC & SEM, Jason joined White in January 2014 with a proven background in SEM development. Jason was previously the Group Marketing Manager at Extera Ltd, and during a previous employment at GM he initiated and oversaw the creation of, and managed, the group's digital marketing activities and e-commerce platform taking it to a £3 million turnover in under three years.Jason has attained a wealth of knowledge and certifications over his 10 years in SEM.
SMX London 2015 - Search Marketing Expo: Our takeaways from the 2-day event. Jason Denny & Holly Martin will be live blogging and tweeting from the #SMX conference in London. To make things easier we have organised the sessions by speaker so that you can click on the internal anchor below.
I'm often asked, 'what makes a good PPC account structure?'... well in truth, it varies from account to account. There is no real champion account structure as such. Instead, what I want to share with you is the back-bone of an account structure which should typically bode well for any account. Following the simple steps below cuts out a large amount of wasted time on what historically appear to be over complicated accounts.