Jason Denny, Author at White.net

Jason Denny

PPC CONSULTANT

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Latest from Jason Denny

Jason Denny / December 23, 2014
Paid search is always changing: platforms are always bringing out new features or changing old ones. So here’s a reminder of all that’s happened in PPC in 2014, the year in paid search. [...]
Jason Denny / November 24, 2014
Identifying data to fuel your PPC strategy can often be a challenge for any digital marketer irregardless of their experience. On Monday 24th November, I gave a presentation at the annual White Exchange Conference on how to locate data to increase your ROAS, return on ad spend. Effectively data is the digital footprint that we, a user, leave behind on-line and it was that footprint that I analysed and discussed with the attending delegates. [...]
Jason Denny / June 19, 2014
For me, search engine marketing is the Holy Grail of advertising. More traditional means of promotion, leaflets, free magazines etc., are often perceived as a nuisance by the very audience it attempts to captivate (I personally cannot stand leaflets through my door every day!). However, search engine marketing targets only 'engaged' users. Users who are actively looking for that particular product or service – at the very time they are looking for that product or service. It ultimately enhances their online search experience. [...]
Jason Denny / May 1, 2014
If you are not already harnessing the power of Review Extensions within your Google AdWords account, then you are most definitely missing a trick. [...]
Jason Denny / April 10, 2014
So, Google has gone and done it... [...]
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