Over the past few weeks I've been surprised to see some really great posts struggle to gain any momentum, as well as seeing some really crap posts do surprisingly well in terms of being shared by a large audience. My suspicion is that in both cases it had a lot to do with the design of the sites that the blog posts were hosted on (here's a very good post on how design impacts shareability). I thought it would be interesting to put this question to the community to see what people thought were the most important factors in assisting a blog post to go viral and to see how [...]
For those of you who missed the Livestream of yesterday's F8 Facebook Conference, CEO Mark Zuckerburg announced some major changes to the future of Facebook, which in a nutshell is to try and realise his vision of making the whole web social. Within Facebook, the focus is shifting from 'what you say' to 'what you do'. Here are some of the major changes announced: [...]
I’m always looking for ways to improve our social media audits at SEOptimise to make them more insightful and actionable. While there is no perfect way to approach writing a social media audit, here are some ideas on what I think are important things to consider when writing a social media audit. [...]
Several months ago I ran some tests on the impact of Facebook Likes on Google Rankings. After receiving several e-mails and tweets asking whether Google +1s have any impact on rankings, I decided to run some similar experiments in order to give a more conclusive answer. [...]
In the latest video blog from SEOptimise, Marcus Taylor and Dan Bianchini take us through how to use social media to create topical content for SEO benefit. They cover how to find the latest trends, how to write the content and finally how to promote it to get publicity and links.