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Richard Fergie / January 26, 2010
Installing the Google Analytics code is pretty easy - usually nothing goes wrong, and it is simply a matter of copying and pasting the code that Google provides you with. However, there are some cases where you might want to change the default code: [...]
Richard Fergie / January 19, 2010
I don't have an iPhone. Most of the SEM community are early adopters so many of you will already be using smart phones and many of you will already be aware of what I am about to tell you. I'll put the important information in bold just here so that it is easy to spot: [...]
Richard Fergie / December 16, 2009
December time is predictions time. Here are my predictions for PPC advertising next year. Bookmark this post so you can have a laugh at the end of 2010 (or bow down before my mighty foresight). [...]
Richard Fergie / November 25, 2009
A few weeks ago I did a training course for a client who is running their own lead generation campaign in AdWords. In my experience, clients want two things from lead generation campaigns: [...]
Richard Fergie / November 13, 2009
We recently took over managing a large PPC account. After checking the changes I was making Google kept giving me disapproving looks because of landing page errors. I wasn't changing landing pages; I was trying to improve the account structure. [...]