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Richard Fergie / January 19, 2010
I don't have an iPhone. Most of the SEM community are early adopters so many of you will already be using smart phones and many of you will already be aware of what I am about to tell you. I'll put the important information in bold just here so that it is easy to spot: [...]
Richard Fergie / December 16, 2009
December time is predictions time. Here are my predictions for PPC advertising next year. Bookmark this post so you can have a laugh at the end of 2010 (or bow down before my mighty foresight). [...]
Richard Fergie / November 25, 2009
A few weeks ago I did a training course for a client who is running their own lead generation campaign in AdWords. In my experience, clients want two things from lead generation campaigns: [...]
Richard Fergie / November 13, 2009
We recently took over managing a large PPC account. After checking the changes I was making Google kept giving me disapproving looks because of landing page errors. I wasn't changing landing pages; I was trying to improve the account structure. [...]
Richard Fergie / June 26, 2009
Google are now including a 4th match type in their search query reports: "Broad Match (Session Based)". I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performed. [...]