In this post, Alexandra Johnson explains how to hone your organic CTR by looking beyond the vacuum of your website and utilising markup. [...]
Hannah takes a look into the types of content that are appropriate on a company blog, and those that would be better placed somewhere else online [...]
I go on the internet quite a lot. I go on the internet everyday in fact. Whilst on the internet I use my skills of observation to look at what is out there. In an un-scientific study, I’ve concluded that 98% of the internet can be broken down into two broad categories: naughty websites and blogs. Sometimes the two categories merge, but let’s ignore that for now.
Over the past few months I've had some hands on experience with content marketing and have spent time delving into articles and blogs around the topic. I have also had the benefit of attending a content marketing workshop with General Assembly London. The workshop was very beneficial and I have taken away new tips and techniques that I will definitely be using in the future.
There is nothing more frustrating than landing on a broken webpage and seeing the below message, in fact it’s one of my biggest bugbears. This is what users see when they land on a page that doesn’t exist and has been deleted or the URL has been misspelt. As you can see from the image below the generic 404 page is pretty useless and doesn't even attempt to help users continue their journey to your website.