Find out our technical specialist Alexandra Johnson's top discussion points of MeasureFest 2015. [...]
In SEO, there are few things worse than waking up to find that your organic traffic has disappeared. But what can be done about it? In order to answer that, you need to ask the right questions... [...]
This blog post supersedes the original version which was published by Daniel Bianchini in July 2011 under the title 'Google Webmaster Tools: A Beginner's guide to Installation'.
At White, all members of the delivery team are expected to gain qualifications in Google Analytics, Google AdWords (Advertising Essentials, Advanced Search, and Advanced Display) and Bing Ads.
The Google Analytics Individual Qualification (IQ) is awarded on completion of a 90 minute open book exam. It is used to provide proof that you have a certain level of expertise in Google Analytics – a printable certificate is available to successful entrants.