Online designer clothing retail behemoth Net-a-Porter, not content with 6 million unique visits a month to its desktop site, yesterday launched its new app, the Net Set. Having been impressed with their content strategy in the past year, which included the expansion of its online magazine and the creation of a dedicated print [...]
Marketers generally consider there to be four dominant temperament types; Competitive, Spontaneous, Humanistic and Methodical. My blog post today will focus on the spontaneous types and how we can tailor design and content to suit their needs.
This year Brighton saw its first content marketing show, after a change in venue from the usual London location. I’ve put together some of the top takeaways from the event, which includes the first eight talks.
It's been an busy summer here at White.net. We've been busy talking to new companies, launching new client websites, speaking at industry events, and even barbecuing.