Do you do any sort of pay-per-click management for the online travel vertical? I recently attended a Google AdWords Webinar about online travel trends which they based on a ComScore study of 50,000 UK web users. Our Google rep sent me a copy of the ComScore study which I have used to bring you my top ten useful tips for running a travel PPC campaign.
For those of you not in the loop, SpyFu.com is a web service that provides information on who is bidding on what keywords as well as further information on competitors’ daily ad spend as well as their average CPC. [...]
Paid-for search advertising "dominates" online marketing, according to the Ofcom. [...]
The big talking point over the last week has been about Google's decision to allow trademark bidding in the UK.