For those of you not in the loop, SpyFu.com is a web service that provides information on who is bidding on what keywords as well as further information on competitors’ daily ad spend as well as their average CPC. [...]
Paid-for search advertising "dominates" online marketing, according to the Ofcom. [...]
The big talking point over the last week has been about Google's decision to allow trademark bidding in the UK.
I meant to post this on Friday but didn't quite get round to it, anyway here's a recap of the pay-per-click advertising news I found of interest during the last week.Google AdWordsOn the Radio: more on Audio Ads - Inside AdWordsIntroducing preferred cost bidding - Inside AdWordsUsing Google Analytics with [...]