PPC Blog Category From The White.net Blog
Jason Denny / May 20, 2015
SMX London 2015 - Search Marketing Expo: Our takeaways from the 2-day event. Jason Denny & Holly Martin will be live blogging and tweeting from the #SMX conference in London. To make things easier we have organised the sessions by speaker so that you can click on the internal anchor below. [...]
Jason Denny / May 12, 2015
We've all heard of #Mobilegeddon in the digital news of late... if you haven't where have you been!? [...]
Bobby McGill / May 7, 2015
Keyword research. The big KWR. For the majority of those wanting to succeed online, this is a core element of both PPC and SEO, and if you’re not targeting the best keywords for your business, then you may be selling yourself short. [...]
Jason Denny / April 18, 2015
Bing announced the roll-out of Universal Device Targeting (UDT) on Tuesday, along with details of the latest updates to the Bing Ads platform. [...]
Jason Denny / March 25, 2015
I'm often asked, 'what makes a good PPC account structure?'... well in truth, it varies from account to account. There is no real champion account structure as such. Instead, what I want to share with you is the back-bone of an account structure which should typically bode well for any account. Following the simple steps below cuts out a large amount of wasted time on what historically appear to be over complicated accounts. [...]