If you are anywhere near as busy as we were in the SEOptimise office during May, it can be difficult to keep up with all the great blog posts that were published. I thought I'd ask the office to see the ones which they thought were worth a read. So, in no particular order, here is our top 6 posts from around the web...
For those readers who are unaware, procurement in the marketing industry is a services profiling and selection process that many larger organisations must go through when considering new suppliers. There are professionals out there whose job it is to develop processes that create the greatest chance of selecting the most suitable supplier for the company. [...]
We've had a great couple of days at SMX London - here's what we learnt from the Paid Search track from day 1 and the SMX Advanced track from day 2!
A few months ago Google announced Enhanced Campaigns. One of the major changes this brings is that segmenting Search Network campaigns by device is impossible. Tablet is now lumped together with desktop. Bids for mobile can be altered (as a campaign level bid adjustment), and you can turn off mobile advertising all together, but you can’t turn off desktop targeting to have a mobile-only campaign. [...]