PPC Blog Category From The White.net Blog

Category: PPC

Holly Martin / March 5, 2014
In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for using it. [...]
Tamsin Mehew / February 26, 2014
If you’re good with Excel’s formulae and pivot tablets you may want to go to the next level and start making your own macros. [...]
Jason Denny / February 17, 2014
I am often asked by clients, ‘What’s the big deal with Video advertising?’ Well, given that by the end 2013 22% of the global population already owned a smartphone and 6% had a tablet device (Businessinsider.com), I’d say it’s pretty crucial. Mobile video has grown rapidly in the past few years, but 2014 will be the year that it explodes. [...]
Tamsin Mehew / January 28, 2014
So, Tuesday 21st January was the first Biddable World conference and it was just as successful as anticipated! [...]
Holly Martin / December 17, 2013
With 1 in 5 Google search queries now being executed on mobile devices and mobile website traffic across all industries growing at a rate of 3.5% per month (Televox), there is a huge demand for mobile optimisation. During 2014 mobile search queries will continue to increase, so working towards a mobile search strategy sooner rather than later is imperative. [...]
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