It’s been almost five years since we wrote about this topic and we thought it was probably time for an update. The key question is, of course, “Have things really changed in the last five years”? From an AdWords features perspective, a lot indeed has. However, in terms of resources, all you really need to pass the exam is still just the AdWords Learning Centre. However, if you want to be an AdWords Exam ‘ninja’, then these additional resources may prove useful: [...]
Previously I’ve discussed ways to calculate your mobile bid adjustment, and how to use weighted averages to change keyword level bids to ad group level adjustments. Today it’s time to check how adding location bid adjustments will change things.
In yesterday's post I talked about the different ways to find your mobile bid adjustments, and said that if you have keyword level adjustments you'll need to change them into ad group level adjustments. Today I'll show how to do this with weighted averages.
The Enhanced Campaign migration deadline is twelve days away. Even if you’re leaving ‘upgrading’ until the last minute, you need to be prepared now.