Social Media Blog Category From The White.net Blog
Kasia Piekut / June 25, 2015
Today’s digital opportunities provide brands with many occasions to connect with their core consumers in meaningful ways. But in order for this to work, brands themselves have to foster advocacy and make it a prominent part of their marketing strategies. In the age of consumer control and peer-to-peer influence, it’s not a secret that brand ambassadors are amongst the most powerful partners you could wish to have on your side. Yet as many reports suggest, brands are largely failing at driving advocacy through social media. [...]
Jason Denny / May 20, 2015
SMX London 2015 - Search Marketing Expo: Our takeaways from the 2-day event. Jason Denny & Holly Martin will be live blogging and tweeting from the #SMX conference in London. To make things easier we have organised the sessions by speaker so that you can click on the internal anchor below. [...]
Kasia Piekut / May 19, 2015
Are you using Twitter to promote your business? The value of a tweet is about to increase as Google and Twitter are combining forces, making search and social tight like never before. Coming to light in May, Twitter’s content will show in Google’s search results which will help businesses using this social network expand their reach beyond the original service. [...]
Kasia Piekut / April 21, 2015
As an answer to the growing popularity of social media and a constant request from our clients to help them understand this new form of marketing, we are delighted to announce the expansion of our social media service. [...]
Kasia Piekut / April 2, 2015
For most businesses, using social media as a core marketing channel is no longer a choice; either you are there, or you are losing out. The problem is, people think that being on Facebook means they "get" social media for business. This is not the case. We hope to demystify the world of social media in a series of blog posts covering the entire alphabet of social media essentials, starting here, with our A to Z of social media. [...]