Social Media Blog Category From The Blog
Gillian Cook / February 14, 2012
St. Valentine’s Day has become one of the biggest events in the retail calendar. Second only to Christmas, it is a huge money maker for brands, with 32% of gifts being bought online. In America, it is expected that a whopping $3.5billion will be spent on jewellery alone. Men are the biggest [...]
Shaad Hamid / February 1, 2012
As I have found out the hard way, Facebook ad production is extremely labour-intensive. Therefore it is imperative that you incorporate an effective ad production workflow to best utilise your time. Here are eleven tips I've been able to come up with over the past few months. [...]
Pak Hou Cheung / January 27, 2012
My Foursquare Experience so far… [...]
Gillian Cook / January 24, 2012
The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now performs a search, they will be given two types of search results: the anonymous search results that we are all used to and personal search results, which are generated from information shared within that user’s network of Google+ circles. This new platform presents a major marketing opportunity for brands and it requires a developed strategy just like other social media platforms. It would be daft for brands to consider Google+ as just [...]
Tad Chef / January 13, 2012
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