Would our SEO & content marketing be improved by having editors? Charlie takes a look into the advantages editorial perspective could give our campaigns. [...]
“Take care of your backlinks, and your backlinks will take care of you”
Hello everyone, my name is Farah. Firstly I would like to say a huge thank you to White for welcoming myself to the team as a Digital Executive. After I received that ‘all important’ email with a job offer, I was very excited and could not wait to begin the next step in my career.
One of the central focuses of many companies is getting your brand name out there and boosting brand awareness. This comes in many and varied forms, from blog posts, to expert guides, to social media statuses. However, in the flurry to create and publish more and more brand content, it has felt at times that businesses are pushing quantity over quality and, as a result, are forgetting some of the basics of brand communications.