One of the central focuses of many companies is getting your brand name out there and boosting brand awareness. This comes in many and varied forms, from blog posts, to expert guides, to social media statuses. However, in the flurry to create and publish more and more brand content, it has felt at times that businesses are pushing quantity over quality and, as a result, are forgetting some of the basics of brand communications.
This week, over 600,000 children in England are starting school for the first time - and in a strange sense, I feel like one of them. It was only a few weeks ago that I started in the role of Marketing Executive here at White and only just over a year ago that I decided to hand in my resignation as a school teacher and make a complete career change. Entering the big world of marketing, moreover, the world of digital marketing has been an eye-opening and insightful experience, but something tells me that what I've seen so far is only the tip of the iceberg.