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  • Click-to-call ads figures

    Search Engine Journal have posted some figures to measure the early success of click-to-call ads, based upon Google Maps and Windows Live Local stats, to answer the question do people use click-to-call?

    “Among the chief findings were that 84 percent of users said they were “more likely” to contact a business with click to call than one without the service, while 80 percent indicated the service enhanced their IYP experience. IYP visitors are using click to call for a number of reasons:

    • 14 percent used it to make a purchase;
    • 28 percent to schedule an appointment or reservation;
    • 33 percent used click to call to get more information about a product or service.”

    Google have been testing AdWords click-to-call in beta but this is yet to be released.

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