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  • Common PPC Mistakes

    WebProNews author Igor Mordkovich this week wrote an excellent article containing a list of 17 common PPC mistakes.

    The article gives a description of each of these but here are the 17 points:
    1. Bidding Broad
    2. Fighting for #1 Spot
    3. Avoiding Geo-targeting
    4. Losing Relevance on Landing Page
    5. Getting Rid of Fraud Networks
    6. Being Boring
    7. Using Telephone Numbers
    8. Not Bidding for Your Name
    9. Lack of Affiliate Control
    10. Not Separating Content Match from Search Results
    11. Ignoring the Seasonal Copy
    12. Lack of “Exact Tracking”
    13. Paying for Negative Keywords
    14. Mistaking CTR with conversion rate when testing ads
    15. Not Using Keywords in Ad Copy
    16. Not Calling Google
    17. Avoiding Brand Name Keywords


    One Response to “Common PPC Mistakes”

    1. Igor says:

      Hey thanks for the mention.

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