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    Profiterol vision: how chocolatiers are making you buy online 
    We all know its easy to sell chocolates in a supermarket or corner shop to those shopping and influenced by their current state of hunger and desire for a sweet something. But is it more difficult to capture these customers online?  Sure, you can still have those hunger pangs and need for a slab of […]
    PPC
    ANALYTICS & CRO
    Google AdWords Review Extensions – The Complete Guide 
    If you are not already harnessing the power of Review Extensions within your Google AdWords account, then you are most definitely missing a trick. In this guide I will be showing you what review extensions actually are, how to set them up and how to optimise them. I’ll also share with you some real data […]
    ANALYTICS & CRO
    CONTENT
    Bouncing Off: 10 On-Site Distrust Factors To Avoid In 2014 
    Side-stepping search engine ranking factors for a minute, remembering the human element of websites is the key to creating a website that works for 2014 and beyond. It’s important to consider the elements below when beginning an on-site refresh, as they can have a big effect on the trust levels of the visitor. Here are […]
    SEO
    ANALYTICS & CRO
    CONTENT
    Copywriting tricks to turbocharge your meta data for conversions 
    Welcome to another of my mammoth-but-hopefully-useful blog posts! This month I’ve been reminded of the challenge (and dare I say it, enjoyment) of writing title tags and meta descriptions, having written them for a couple of clients in the past few weeks. Meta data puts the skills of even an experienced copywriter to the test. […]
    SEO
    ANALYTICS & CRO
    EU Cookie Directive: What, Why, Who, When and How? 
    Like it or not, the deadline for complying with the EU cookie directive is drawing very close. No matter how nonsensical this law seems, the sad reality is that it’s the law – and website owners have no choice but to comply. With the deadline for compliance now less than two months away, the aim […]
    SEO
    ANALYTICS & CRO
    Why SEOs should be conducting user testing research 
    ‘Build websites for users, not search engines’ is the advice continually propounded by insiders at Google. As SEOs, we’re used to looking at websites and analysing how they would be viewed by a search engine. In actual fact, though, there’s a fairly big overlap between what’s helpful for a user and what’s helpful for a […]
    ANALYTICS & CRO
    Conversion Conference London: 65 More Takeaways 
    Read the First 58 Takeaways from Conversion Conference London? Here are the next 65, from the afternoon of the first day. Confessions of a Conversion Rate Optimiser The afternoon kicked off with a keynote by Bryan Eisenberg, who has been in the conversion optimisation business since 1998.
    ANALYTICS & CRO
    Conversion Conference London: The First 58 Takeaways 
    There were many great tips at Conversion Conference London last week – too many to fit into one blog post. Here are the first 58 takeaways from the first day. More to come soon! Mobile and Real Time Optimisation The conference started with Amy Africa, CEO of Eight By Eight, packing many tips for mobile […]
    ANALYTICS & CRO
    Analytics: How to Get Clients to Track the Correct Metrics 
    In an ideal world everybody uses analytics tools in a way that ensures that conversions leads sales ROI get tracked and both client and SEO can see where the most valuable visitors come from and how SEO efforts contribute to the overall success of a site. Sadly, in reality it’s not always as easy to […]
    ANALYTICS & CRO
    30 Quick & Clean Conversion Optimization Techniques for Buttons, Forms, Copy, Shopping Carts etc. 
    Image: Cleaner by atomicjeep. Half a year ago I compiled a huge list of CRO (conversion rate optimization) resources. I think it was a bit too much for most of you. This time I decided to make it easier for you. This list encompasses 30 conversion optimization techniques that are simple and quickly implemented in […]