Google AdWords Quality Score Doesn't Always Make Sense - White.net

Google AdWords Quality Score Doesn't Always Make Sense

Google AdWords Quality Score Doesn't Always Make Sense

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By Kevin Gibbons / August 24, 2007

I’ve just started running a Google AdWords campaign again for SEOptimise and noticed that there are some inactive keywords. What I found surprising is that one of these keywords is the exact match of UK SEO services, a term which has a poor quality score despite being used within the ad title and also ranking at #18 organically on Google.com with UK SEO services at #4.

Unfortunately this doesn’t seem to be enough for Google though, perhaps this is a result of the new top ad placement formula as some people have spotted “keywords that have a very high max CPC”.

I’ve rearranged the homepage title tag slightly to use “SEO Services UK” rather than the previous version which separated these keywords, hopefully this will be enough to pass the landing page quality score check and get this upto at least an OK quality score instead!

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