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  • Google Analytics Conversion University

    I’m not sure how I managed to miss this first time around but I’ve just noticed that Google Analytics last year opened a Conversion University containing information about web analytics techniques.

    This contains some excellent articles covering the four main categories of:

    • Driving Traffic
    • Converting Visitors
    • Tracking and Testing
    • Analytics in Context

    For more information please view the Google Analytics blog post titled spotlight on Conversion University.

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