Because the original post was already ranking at number three, we thought it would be useful to try and grab extra on-page real estate and increased clickthroughs. This would be achieved by creating a second piece of content, targeted towards the same term, and gaining an indented listing in Google.
However, this also had the negative effect of forcing the original listing down from 3 to 5 (see above).
But this is what keeps us SEO’s on our toes…
Optimising for a double/indented listing used to be a reasonably quick and easy way of generating extra traffic and clickthroughs for a term.
Even if they don’t admit it, I’m sure SEO’s wouldn’t enjoy their jobs quite as much if it was too easy and everything you did in the past still worked a treat every time today – Google need to keep evolving their algorithm and just because it works once doesn’t mean it will work every time – or continue doing so.
In the case of indented listings, I think we have three main options here:
I’m going to use this as a test and try a few different strategies here to see what works best. Would be interesting to see if anyone else has noticed anything similar with Google indented listings too.