IAB to Publish UK Search Code of Conduct - White.net

IAB to Publish UK Search Code of Conduct

IAB to Publish UK Search Code of Conduct

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By Kevin Gibbons / August 15, 2007

Brand Republic have today reported that the Internet Advertising Bureau (IAB) are currently consulting with search marketing companies in order to publish the UK’s first search code of conduct.

“Trade body the Internet Advertising Bureau has based a best practice charter on four key planks, which will be added to before the end of the year. Companies operating in the search marketing arena have until the end of the year to conform to the criteria.”

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