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  • Matt Cutts says paid directory links are fine

    In a recent post I questioned the value passed from paid directory listings following Google’s attempts to find paid links.

    Matt Cutts has now clarified the situation by stating that directory listings are fine providing the purpose of the fee is for a selective review, with only quality sites accepted rather than the directory becoming a “free-for-all link site”.

    I have to admit I’ve been impressed with Google’s transparency over some algorthim questions this week, Matt Cutt’s also confirmed yesterday that some sites have been given the -950 penalty as a result of over on-page optimisation.

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