A recent conversation with a friend has made me think about how the public perceive search engines. [...]
For most bloggers writing is a hobby and crafting the next blog post is more of a labour of love than a part time job. However, over the last couple of years blogging has taken off and the number of people who describe themselves as full time “bloggers” has increased dramatically. [...]
Internet advertising in the UK grew to be the third largest such sector last year, a new report has revealed.
The big talking point over the last week has been about Google's decision to allow trademark bidding in the UK.
Marketers across the world are gradually recognising the importance of online tactics such as search engine optimisation (SEO) to their promotional toolbox. The industry has transformed from being a niche neat trick a few lucky firms had access to, into a must-have marketing tool.