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Tad Chef / November 7, 2008
This post is about keyword research, it deals with so called keyword modifiers. Let me tell you a story to explain those and why you need them: [...]
Richard Fergie / November 6, 2008
In my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit fed up with only being able to test two ads at once and having to type the information in for each test. I though it would be a lot easier if I could do the same thing on a spreadsheet. I emailed Brian Teasley the creator of splittester, to find out what sort of statistical test he used so that I could implement it in my own spreadsheet. He offered to sell me his own spreadsheet for $950. NINE [...]
Tad Chef / October 30, 2008
Web Design for ROI is a book that had huge impact not only on myself. It has changed the way the SEO industry approaches web design and finally made people embrace usability to it's full effect. Sadly the web developer community wasn't impacted to the same extent yet. Many web designers and developers, especially of the "failed artist" kind seem to assume that web design is more about flashy animations, fancy graphics and beautiful decoration than real business value or ROI/Return On Investment. [...]
Kevin Gibbons / October 28, 2008
Google have obviously been clamping down on paid links during the last year, but it now looks like they may also be taking a stance against blog reviews made in exchange for free gifts! [...]
Kevin Gibbons / October 23, 2008
Having been involved in a wide range of travel SEO projects during the last 12 months, I thought it would be a good time to write about the buying cycle of searches when purchasing a holiday online. [...]
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