For those of you not in the loop, SpyFu.com is a web service that provides information on who is bidding on what keywords as well as further information on competitors’ daily ad spend as well as their average CPC. [...]
Many webmasters and website owners fail to notice the fundamental changes the web has taken in recent years. People still waste time with meta keywords tags, obsessing about PageRank and measuring keyword density for highly artificial sounding page copy.
Relevant, useful and appealing content is a vital part of any search engine optimisation (SEO) campaign but it is not as straight forward as writing a business letter or a proposal. [...]
It is hard to underestimate the importance of fresh, keyword-rich content for search engine optimisation (SEO).