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Tamsin Mehew / October 9, 2014
One of the not-so-fun parts of PPC is troubleshooting: there’s been a drop in performance and you need to know why so you can fix it. You’ll usually consult the Change History to see if it’s the result of a change in the account. But there’s a lot of changes that aren’t in the History. [...]
Sam Hall / October 2, 2014
One of the central focuses of many companies is getting your brand name out there and boosting brand awareness. This comes in many and varied forms, from blog posts, to expert guides, to social media statuses. However, in the flurry to create and publish more and more brand content, it has felt at times that businesses are pushing quantity over quality and, as a result, are forgetting some of the basics of brand communications. [...]
Alexandra Johnson / September 29, 2014
We've known for some time now that the hard-sell doesn't really work online. So what strategies are brands in 2014 using to urge browsers to buy online? [...]
Sam Gooch / September 21, 2014
BrightonSEO seemed to come back around particularly quickly this month, once again giving the SEOs at White.net a good excuse to get together and go down to Brighton in force. [...]
Katie Bennett / September 16, 2014
I have to admit, I am a bit of a sucker for a free trial or a free gift so when hunger strikes, many of us are now reaching for good-for-you care packages. In this blog post, I want to find out what Graze is doing in terms their digital marketing compared to their competitors in the industry. [...]
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