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  • Business Influence In The Social Media Age 
    A couple of months ago, I had the opportunity to go to an afternoon course at Oxford Brookes University where Mark Shaefer, a globally recognised blogger, speaker and educator gave a talk about business influence in the social media age. In this blog, I’ve summarised the key takeaways from the session. #1 – Humans buy […]
    ANALYTICS & CRO
    Profiterol vision: how chocolatiers are making you buy online 
    We all know its easy to sell chocolates in a supermarket or corner shop to those shopping and influenced by their current state of hunger and desire for a sweet something. But is it more difficult to capture these customers online?  Sure, you can still have those hunger pangs and need for a slab of […]
    CONTENT
    Why and how to create great content: part 2 
    Hello again – you must be back here because you read part 1 of this blog post a couple of weeks ago. Undoubtedly you will have been waiting patiently to learn about some of the processes we use here at White.net when looking at content creation and strategy, and luckily for you that is exactly […]
    SEO
    Building a new website? 10 reasons why you should consider SEO from the start! 
    Whether you’re just starting out and building a website from scratch, or you’re looking to give your current website a makeover, pulling your SEO team in from the start will save you time in the long run. I see it time and time again. A website is built, then the SEOs are pulled in to […]
    LinkedIn: How to spark more engagement with your followers 
    Do you want to create more engagement with your LinkedIn followers? As we found out in April of this year, LinkedIn company pages underwent a major change. The products and services section was removed, much to people’s disappointment as this was a logical place for companies to showcase their products and services. But don’t let […]
    PPC
    Label Keywords and Ads in Bulk with an AdWords Script 
    Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types […]
    CONTENT
    Talking content strategy at the Content Marketing Show 
    Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in […]
    CONTENT
    Content Marketing Show: Key Takeaways 
    Today we are at the Content Marketing Show in London. Our very own Digital Consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions… Hannah Warder is blogging here first, followed by Alex Johnson, Katie Bennett, and […]
    SEO
    CONTENT
    Competitor Analysis: Identifying your online competitors 
    Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not […]
    SEO
    CONTENT
    5 Essential Steps to Future Proof Your Website 
    In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was […]