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    Competitor Analysis: Identifying your online competitors 
    Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not […]
    5 Essential Steps to Future Proof Your Website 
    In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was […]
    The simplest guide to better blogger partnerships – Part 2 
    Before you start, I know the above picture (of Walter Johnson and Calvin Coolidge shaking hands after the Senators won the AL in 1924, which I subsequently edited) is a huge generalisation of the relationship between brands and bloggers, but I put it here because it made me laugh. Go on, laugh at it as well, […]
    Appealing to Satisficers 
    Throughout my career in online marketing I have always believed that the things you can learn from other disciplines and industries tend to give the biggest advantages. With this in mind, I have been doing some reading around behavioural economics and how knowing about why people make decisions can give us an insight into how […]
    Yorkshire Whips Up Excitement For Le Tour 
    With cycling successes in both the Tour de France and the Olympics in recent years receiving massive coverage, it comes as no surprise that the UK should revel in the opportunity to celebrate the 2014 edition of the Tour de France, starting in Yorkshire. As someone who only really got into watching the Tour last […]
    3 tools to ‘suggest’ your way to better content ideas 
    Have you ever found yourself scrabbling for fresh content ideas relevant to your main topic of interest? Perhaps you want to provide some insight into common issues facing your audience to build helpful resource articles? Or maybe you’ve started working with a new client and need to generate a list of potential ideas for marketable […]
    Why and How To Create Great Content: Part 1 
    As a frequent attendee at SEO conferences in the UK, I’m used to hearing a lot of talks that follow a similar theme: ‘create great content’. It’s uttered so much that it has basically just become a string of buzzwords (can I call this a buzzphrase?) that exist to provide attendees like me with a ‘key takeaway’ from the event. […]
    4 steps to measuring the ROI of your SEO campaigns 
    Calculating the success of your search engine optimisation (SEO) efforts is important in order to assess whether your time, money and efforts are being spent effectively. SEO is a common technique used to drive relevant visitors to your website with the intention of them converting into paying customers. To measure the return on investment or […]
    Google Ad Grants – A helping hand for Charities 
    For me, search engine marketing is the Holy Grail of advertising. More traditional means of promotion, leaflets, free magazines etc., are often perceived as a nuisance by the very audience it attempts to captivate (I personally cannot stand leaflets through my door every day!). However, search engine marketing targets only ‘engaged’ users. Users who are […]
    Bulk Update Ad Group Labels with an AdWords Script 
    AdWords Labels! They’re so useful! At least they are once you’ve got them applied. You can use them to segment ad groups by product types, or tag recently changed bids, or see how a multi-ad-group ad test is going with ease… but for some reason, two years after their announcement, you still can’t bulk edit […]