Award Winning Digital Marketing Blog | White.net
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Yorkshire Whips Up Excitement For Le Tour 
With cycling successes in both the Tour de France and the Olympics in recent years receiving massive coverage, it comes as no surprise that the UK should revel in the opportunity to celebrate the 2014 edition of the Tour de France, starting in Yorkshire. As someone who only really got into watching the Tour last […]
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3 tools to ‘suggest’ your way to better content ideas 
Have you ever found yourself scrabbling for fresh content ideas relevant to your main topic of interest? Perhaps you want to provide some insight into common issues facing your audience to build helpful resource articles? Or maybe you’ve started working with a new client and need to generate a list of potential ideas for marketable […]
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Why and How To Create Great Content: Part 1 
As a frequent attendee at SEO conferences in the UK, I’m used to hearing a lot of talks that follow a similar theme: ‘create great content’. It’s uttered so much that it has basically just become a string of buzzwords (can I call this a buzzphrase?) that exist to provide attendees like me with a ‘key takeaway’ from the event. […]
SEO
4 steps to measuring the ROI of your SEO campaigns 
Calculating the success of your search engine optimisation (SEO) efforts is important in order to assess whether your time, money and efforts are being spent effectively. SEO is a common technique used to drive relevant visitors to your website with the intention of them converting into paying customers. To measure the return on investment or […]
PPC
Google Ad Grants – A helping hand for Charities 
For me, search engine marketing is the Holy Grail of advertising. More traditional means of promotion, leaflets, free magazines etc., are often perceived as a nuisance by the very audience it attempts to captivate (I personally cannot stand leaflets through my door every day!). However, search engine marketing targets only ‘engaged’ users. Users who are […]
PPC
Bulk Update Ad Group Labels with an AdWords Script 
AdWords Labels! They’re so useful! At least they are once you’ve got them applied. You can use them to segment ad groups by product types, or tag recently changed bids, or see how a multi-ad-group ad test is going with ease… but for some reason, two years after their announcement, you still can’t bulk edit […]
SMX Advanced 2014 – Seattle 
What a great week this has been! Why you may ask? Well this week I attended SMX Advanced over in Seattle, one of the most talked about and recommended search marketing conferences in the world. The week started off with a trip to the Moz office for a look around, followed by the SMX Advanced […]
SEO
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2 Years in SEO 
I was sitting staring at my computer trying to decide what my next post should be about, when I got a notification from LinkedIn – “X Congratulated you on your work anniversary!” Work anniversary? Then I realised, I’ve been working at WHITE for two years now and, subsequently, have spent two years in the world […]
SEO
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The simplest guide to better blogger partnerships – Part 1 
Blogs. It’s hard to browse the web without stumbling across one. You name the topic, there’s someone blogging on it. Food? Of course. Babies? Everywhere. Fashion? Don’t get me started.  What’s more, many of these blogs are extremely popular, very well done and, for a continually rising amount of the creators, a financially viable full-time […]
PPC
Put your user in the spotlight 
First, let’s address why we should follow the premise of my bold headline statement. In PPC, the buck stops at the user. Fundamentally, the key to capturing that all-important conversion is to understand that user. To achieve this you need to place your users at the centre of your thinking, working outwards from them to […]