Award Winning Digital Marketing Blog | White.net
SEO
Looking at local ranking tools 
Following my review of Moz Analytics last year, this month I’ve moved on to looking at another new tool that’s still in beta: SEMrush Position Tracking. I’ve been playing with this tool for a couple of months now, and feel that it deserves a blog post of its own. I’ll provide some pointers as to […]
SEO
Standing Still Is As Good As Moving Backwards 
I once overheard a conversation between a web developer and a project manager. They were discussing the case of a client who had raised an issue with their website. The website had been built 18 months before and up until this point in time had had no problems. 18 months later and the client had […]
Tips & resources to help you pass the Individual Qualification (IQ) exam 
The Google Analytics Individual Qualification (IQ) is awarded on completion of a 90 minute open book exam. It is used to provide proof that you have a certain level of expertise in Google Analytics – a printable certificate is available to successful entrants. The exam: Is made up of 70 multiple choice questions (including “select […]
Operational SEO: Insights into running an SEO department [Presentation] 
Operational SEO is a huge topic with so many areas to talk about. When Linkdex asked me to speak at their ThinkTank on the subject, it took me a while to identify the key area that I wanted to discuss, but I finally narrowed it down to the people who deliver the projects, the team! […]
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4 ways to change your content calendar from drab to fab 
Do a quick search on Google for the phrase content calendar and you’ll see plenty of results offering you a template to use free of charge. In fact, one of the top results displayed is the Econsultancy website, which advertises “Eight free content calendar templates to help plan your output”. You will also be spoiled […]
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“Thinking is the hardest work there is” – How do I create new blog post ideas? 
Every blogger fears that empty white screen on the computer. You have Word open but no letters, no words, no sentences. What am I meant to write about? This post will take you through some quick tips to help you come up with blog ideas from creating posts to serve all your audiences to narrowing […]
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The Great Content Cull: The What, Why and How? 
Over the past 15 years, content published on the web has drastically changed. From content creation, right through to the way that we consume pieces of content, and the devices that we consume them on. Content is changing, and quickly! This drastic change means that we constantly need to be reviewing, editing, and deleting the […]
PPC
Tools For Writing PPC Ads 
Ads are obviously important. They’re the tip of the paid search iceberg: you need the campaign structure, keywords, bidding strategies and so on to keep everything afloat, but the ads (along with extensions) are the part that people actually see. But if you’re writing text ads you have limited space, and a host of editorial […]
PPC
ANALYTICS & CRO
Google AdWords Review Extensions – The Complete Guide 
If you are not already harnessing the power of Review Extensions within your Google AdWords account, then you are most definitely missing a trick. In this guide I will be showing you what review extensions actually are, how to set them up and how to optimise them. I’ll also share with you some real data […]
SEO
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Utilising Content Gaps for SEO 
Content has always been at the core of search; Google’s purpose is to serve users with websites that can provide them with the information they are looking for. With this in mind, ensuring you have helpful, relevant content on your website is essential to both good rankings and positive user experience. But how can you […]