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Louise Carlsson / September 2, 2014
This week, over 600,000 children in England are starting school for the first time - and in a strange sense, I feel like one of them. It was only a few weeks ago that I started in the role of Marketing Executive here at White and only just over a year ago that I decided to hand in my resignation as a school teacher and make a complete career change. Entering the big world of marketing, moreover, the world of digital marketing has been an eye-opening and insightful experience, but something tells me that what I've seen so far is only the tip of the iceberg. [...]
Sam Hall / August 26, 2014
Content, content, content – it’s all anyone in SEO seems to talk about. We’re not just a company, we’re a digital publisher! Content is King! Long live content! I’m a content specialist and even I’m getting sick of it. [...]
Bobby McGill / August 21, 2014
2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one heard it was spectacular. [...]
Paul Wood / August 19, 2014
“If anything you do influences the way people choose, then you are a choice architect”. [...]
Charlie Williams / August 14, 2014
It's a disappointing fact for many that the primary way we help some sites today is not by creating exciting content to entertain or educate, nor by helping launch an exciting new product or raising brand awareness. Instead we have to remove a manual link penalty applied by Google. [...]
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