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    How your competitors may be outranking you with black-hat SEO techniques 
    Black-hat SEO has been around as long as search engines, and many of the SEO techniques that were previously seen as white-hat and used by many, have gradually moved through the grey area to black-hat. While many of these techniques are now likely to cause you more harm than good, it’s frustrating to still see […]
    SEO
    10 free Google SEO tools everyone should use 
    Whether you define yourself as an online marketer, an SEO or a content marketer, our industry often has a love/hate relationship with Google. However, no matter how you personally regard the big G, there are a selection of free tools they provide with potentially helpful data. Using these can really help pump-up your digital marketing […]
    Tracking Clicks on # Anchors in Google Analytics 
    A recent client acquisition lead to a good question in the office…. ‘Is it possible to track clicks on # Anchors in Google Analytics?’ The question arose due to the client’s website utilising a single page format with tabs anchor linking to sections further down the page. What are # Anchors? Many websites use ‘Named […]
    White.net continues its expansion with the appointment of Ian Hucklesby. 
    White.net has continued its expansion with the appointment of Ian Hucklesby, previously Business Development Director at Greenlight, as Commercial Director. Ian joins after the company has undertaken a successful rebrand and is one of six new appointments in recent months. Following the re-brand, White has continued to win new clients and therefore more capacity has […]
    PPC
    Broad Match Modifier – One Of The Four Match Types In The Mix! 
    In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for […]
    SEO
    13 Reasons why you should be using Bing Webmaster Tools 
    While Bing may only make up a small percentage of your overall search traffic, it can provide you with some useful tools and data that many people overlook. Bing Webmaster Tools: If you haven’t got around to setting up a Bing Webmaster Tools account, then don’t delay it any further. You may be under the […]
    SEO
    A Long Engagement… 
    In a digital marketing world where it’s no longer acceptable to focus purely on ranking performance we look to on-site factors that can produce the most effective results in the long term. Who knows whether those extra five back links to your site will prove to be more worthwhile over the next three months but […]
    CONTENT
    The Future of Content: What To Do Now Guest-Posting Is Dead 
    As every SEO is aware, Matt Cutts recently made a very strong statement against the use of guest-posting. The points he made were clear and (if we’re honest) fair. Guest-posting has become more and more spammy over the past few years, and has been over-utilised by many in the SEO industry. However, this condemnation of […]
    PPC
    Learning To Use Excel Macros For PPC 
    If you’re good with Excel’s formulae and pivot tablets you may want to go to the next level and start making your own macros. A macro is a short program that tells Excel to do a series of actions. You can get a macro to do just about anything you could do manually, which means […]
    SEO
    Link Audits: What should you be looking for? 
    Link auditing has been something that has been examined for a considerable time within SEO, but has never been as important as it is in today’s changing landscape. Since the Penguin algorithm there have been SEOs up and down the country conducting link audits, not just to identify penalties but to ensure there isn’t a […]
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