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Hannah Butcher / April 10, 2015
The team from White.net are here in force at the popular UK digital marketing conference BrightonSEO! We're covering the most exciting parts of the conference so you can spend more time listening to the speakers, rather than having to take those pesky notes on your pad, tablet or laptop. [...]
Kasia Piekut / April 2, 2015
For most businesses, using social media as a core marketing channel is no longer a choice; either you are there, or you are losing out. The problem is, people think that being on Facebook means they "get" social media for business. This is not the case. We hope to demystify the world of social media in a series of blog posts covering the entire alphabet of social media essentials, starting here, with our A to Z of social media. [...]
Jason Denny / March 25, 2015
I'm often asked, 'what makes a good PPC account structure?'... well in truth, it varies from account to account. There is no real champion account structure as such. Instead, what I want to share with you is the back-bone of an account structure which should typically bode well for any account. Following the simple steps below cuts out a large amount of wasted time on what historically appear to be over complicated accounts. [...]
Daniel Bianchini / March 19, 2015
At the start of the year I was asked to participate in Linkdex's annual SEO Now ebook, alongside a number of industry experts from around the world. The theme for the eBook was around Reporting in 2015, and my section is below. [...]
Jason Denny / March 17, 2015
So, we're well on our way into 2015 and it's time to look back on what we've achieved so far this year. New digital strategy, check... New programmatic targeting methods, check... Account expansion, check... Reviewed ad copy and variant tested.....no? [...]
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