I've been in the PPC game for over 11 years now and boy has it changed.
Understanding your audience & humanising your brand can help form strong, long-lasting relationships between brand and customer. [...]
Last night I had the pleasure of speaking at the first Optimise Oxford alongside Ned Poulter and Jono Alderson. Below are the slides that I presented along with a brief summary of it.
The main takeaways from SearchLove- London 2015, it's time to focus on people with SEO strategies, not just robots. [...]
Katie explores the topic of keyword cannibalisation and discovers how it can be avoided by brands online. Read more online now. [...]