Award Winning Digital Marketing Blog | White.net
Tracking Clicks on # Anchors in Google Analytics 
A recent client acquisition lead to a good question in the office…. ‘Is it possible to track clicks on # Anchors in Google Analytics?’ The question arose due to the client’s website utilising a single page format with tabs anchor linking to sections further down the page. What are # Anchors? Many websites use ‘Named […]
White.net continues its expansion with the appointment of Ian Hucklesby. 
White.net has continued its expansion with the appointment of Ian Hucklesby, previously Business Development Director at Greenlight, as Commercial Director. Ian joins after the company has undertaken a successful rebrand and is one of six new appointments in recent months. Following the re-brand, White has continued to win new clients and therefore more capacity has […]
PPC
Broad Match Modifier – One Of The Four Match Types In The Mix! 
In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for […]
SEO
13 Reasons why you should be using Bing Webmaster Tools 
While Bing may only make up a small percentage of your overall search traffic, it can provide you with some useful tools and data that many people overlook. Bing Webmaster Tools: If you haven’t got around to setting up a Bing Webmaster Tools account, then don’t delay it any further. You may be under the […]
SEO
A Long Engagement… 
In a digital marketing world where it’s no longer acceptable to focus purely on ranking performance we look to on-site factors that can produce the most effective results in the long term. Who knows whether those extra five back links to your site will prove to be more worthwhile over the next three months but […]
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The Future of Content: What To Do Now Guest-Posting Is Dead 
As every SEO is aware, Matt Cutts recently made a very strong statement against the use of guest-posting. The points he made were clear and (if we’re honest) fair. Guest-posting has become more and more spammy over the past few years, and has been over-utilised by many in the SEO industry. However, this condemnation of […]
PPC
Learning To Use Excel Macros For PPC 
If you’re good with Excel’s formulae and pivot tablets you may want to go to the next level and start making your own macros. A macro is a short program that tells Excel to do a series of actions. You can get a macro to do just about anything you could do manually, which means […]
SEO
Link Audits: What should you be looking for? 
Link auditing has been something that has been examined for a considerable time within SEO, but has never been as important as it is in today’s changing landscape. Since the Penguin algorithm there have been SEOs up and down the country conducting link audits, not just to identify penalties but to ensure there isn’t a […]
PPC
TrueView, or not TrueView: That is the question with Video Advertising. 
I am often asked by clients, ‘What’s the big deal with Video advertising?’ Well, given that by the end 2013 22% of the global population already owned a smartphone and 6% had a tablet device (Businessinsider.com), I’d say it’s pretty crucial. Mobile video has grown rapidly in the past few years, but 2014 will be […]
SES London – Day Three 
Missed the other days of SES? Read about day one here and day two here! And so to day three of SES London 2014. Day three started with a headache, probably as a result of all of the ‘networking’ I did the night before. Determined to move on with the day regardless, here are my […]
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