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Best Practice for Winning Enterprise SEO Clients: 3 Marketing Procurement Professionals Share Their Advice 
For those readers who are unaware, procurement in the marketing industry is a services profiling and selection process that many larger organisations must go through when considering new suppliers. There are professionals out there whose job it is to develop processes that create the greatest chance of selecting the most suitable supplier for the company. […]
8 Great Tools to use with Google Analytics 
We hear so much about great SEO tools that we should be using, but we rarely see much written about tools to help you with your Google Analytics data. Over the past year I have been using more and more tools to help with Google Analytics data, from API extraction to data visualisation, and I […]
SEO
Plugging the link leaks, part 2 – site canonicalisation 
A couple of months ago we took a look at how you can reclaim links that you are simply throwing away. For the second look at how to fix common link leaks, we’re going to look at issues around site canonicalisation, and how easy it is to lose link authority through simple duplicate URLs. As […]
PPC
SMX London 2013 – Top Takeaways from the Paid Search and SMX Advanced Tracks 
We’ve had a great couple of days at SMX London – here’s what we learnt from the Paid Search track from day 1 and the SMX Advanced track from day 2! Day 1 – Paid Search Track Amazing Paid Search Tactics & Tools Ann Stanley, Co-Founder and MD of Anicca Digital (@annstanley) Ecommerce advertising has […]
SEO
217 Takeaways from the SEO, Search and Social Track – SMX London 2013 
SEOptimise attended this year’s SMX London, and came away with a number of amazing tips and takeaways. I have provided a list of all the takeaways that I took from the SEO, Search and Social Track. Day 1 – From Authorship To Authority: Why Claiming Your Identity Matters The first session on the SEO track […]
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The ultimate content audit checklist 
I think it would be fair to say that Google’s major algorithm updates in the last couple of years have seen us all asking ourselves some tough questions about the quality of what we’re putting on the web. This soul-searching has seen many reform their link building habits, while others have seen Google’s clamp-downs on […]
PPC
Using Excel to Help Move to Enhanced Campaigns 
A few months ago Google announced Enhanced Campaigns. One of the major changes this brings is that segmenting Search Network campaigns by device is impossible. Tablet is now lumped together with desktop. Bids for mobile can be altered (as a campaign level bid adjustment), and you can turn off mobile advertising all together, but you […]
IonSearch 2013 recap – our favourite tips & thoughts 
Two days, three tracks, over 50 speakers. IonSearch 2013 certainly didn’t lack in ambition, nor in potential for some insightful search marketing conversation and thought. And it did not disappoint; we thoroughly enjoyed our in time in Leeds, and came away with plenty of takeaways. With so many talks (over 40 different talks/panels), we sadly […]
SEO
How to approach journalists for your SEO 
A link from a high-authority news website can do wonders for SEO. But do you know how to appeal to journos? The boundaries between SEO and PR are becoming increasingly blurred. In fact, for many small businesses, any PR work is carried out by their SEO team or agency. Links from top news websites and […]
SEO
Plugging the link leaks, part 1 – reclaim links you are throwing away 
In London hundreds of SEOs have gathered for LinkLove, and as it is a day of sharing tips on getting more links, we thought we would join in. As the easy self-publishing or submission tactics fall by the wayside, link building has become a far more creative, and time-consuming, process. But at SEOptimise, as well […]
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