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Charlie Williams / July 17, 2014
Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London's Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in your content marketing efforts - or to put it another way, how we are using a content-strategy led approach to create successful brand publishing. [...]
Hannah Warder / July 17, 2014
Today we are at the Content Marketing Show in London. Our very own Digital Consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions... [...]
Daniel Bianchini / July 17, 2014
Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! [...]
Sam Hall / July 15, 2014
In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. [...]
Bobby McGill / July 10, 2014
Before you start, I know the above picture (of Walter Johnson and Calvin Coolidge shaking hands after the Senators won the AL in 1924, which I subsequently edited) is a huge generalisation of the relationship between brands and bloggers, but I put it here because it made me laugh. Go on, laugh at it as well, it's okay. [...]
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