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    These 5 public speaking tips will improve your writing today 
    Hello and welcome, are you all comfortable? Great, let’s begin. I’m here today to tell you, yes you, the man in the front row looking nervous, how the art of public speaking can be transferred in to your writing. ‘How’ I hear you ask? I’ll explain. Earlier this year I was fortunate enough to attend […]
    MeasureCamp IV – Excel Tip Exchange 
    Saturday was the fourth MeasureCamp – a free ‘unconference’ dedicated to web analytics. As it was my third time going I made a last-minute decision to lead a session of my own, to let people swap the Excel tips and tricks they’d accumulated over their careers. The lack of preparation was probably a mistake but […]
    SEO
    How your competitors may be outranking you with black-hat SEO techniques 
    Black-hat SEO has been around as long as search engines, and many of the SEO techniques that were previously seen as white-hat and used by many, have gradually moved through the grey area to black-hat. While many of these techniques are now likely to cause you more harm than good, it’s frustrating to still see […]
    SEO
    10 free Google SEO tools everyone should use 
    Whether you define yourself as an online marketer, an SEO or a content marketer, our industry often has a love/hate relationship with Google. However, no matter how you personally regard the big G, there are a selection of free tools they provide with potentially helpful data. Using these can really help pump-up your digital marketing […]
    Tracking Clicks on # Anchors in Google Analytics 
    A recent client acquisition lead to a good question in the office…. ‘Is it possible to track clicks on # Anchors in Google Analytics?’ The question arose due to the client’s website utilising a single page format with tabs anchor linking to sections further down the page. What are # Anchors? Many websites use ‘Named […]
    White.net continues its expansion with the appointment of Ian Hucklesby. 
    White.net has continued its expansion with the appointment of Ian Hucklesby, previously Business Development Director at Greenlight, as Commercial Director. Ian joins after the company has undertaken a successful rebrand and is one of six new appointments in recent months. Following the re-brand, White has continued to win new clients and therefore more capacity has […]
    PPC
    Broad Match Modifier – One Of The Four Match Types In The Mix! 
    In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for […]
    SEO
    13 Reasons why you should be using Bing Webmaster Tools 
    While Bing may only make up a small percentage of your overall search traffic, it can provide you with some useful tools and data that many people overlook. Bing Webmaster Tools: If you haven’t got around to setting up a Bing Webmaster Tools account, then don’t delay it any further. You may be under the […]
    SEO
    A Long Engagement… 
    In a digital marketing world where it’s no longer acceptable to focus purely on ranking performance we look to on-site factors that can produce the most effective results in the long term. Who knows whether those extra five back links to your site will prove to be more worthwhile over the next three months but […]
    CONTENT
    The Future of Content: What To Do Now Guest-Posting Is Dead 
    As every SEO is aware, Matt Cutts recently made a very strong statement against the use of guest-posting. The points he made were clear and (if we’re honest) fair. Guest-posting has become more and more spammy over the past few years, and has been over-utilised by many in the SEO industry. However, this condemnation of […]
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