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Daniel Bianchini / November 24, 2014
On Monday 24th November, I gave a presentation on building a data-driven strategy at White Exchange. [...]
Jason Denny / November 24, 2014
Identifying data to fuel your PPC strategy can often be a challenge for any digital marketer irregardless of their experience. On Monday 24th November, I gave a presentation at the annual White Exchange Conference on how to locate data to increase your ROAS, return on ad spend. Effectively data is the digital footprint that we, a user, leave behind on-line and it was that footprint that I analysed and discussed with the attending delegates. [...]
Louise Carlsson / November 13, 2014
World Travel Market (WTM) is one of the leading international events for the travel industry, which this year saw more than 50,000 professionals walk through the doors of ExCel London. [...]
Hannah Warder / November 12, 2014
Last week I had the chance to speak at the Content Marketing Show in Brighton (make sure you read Sam's post about the key takeaways) - it was my first ever major public speaking opportunity and I'm now really pleased that I put my name forward a few months ago. [...]
Sam Gooch / November 11, 2014
This year Brighton saw its first content marketing show, after a change in venue from the usual London location. I’ve put together some of the top takeaways from the event, which includes the first eight talks. [...]
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