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Hannah Butcher / March 10, 2015
At White, all members of the delivery team are expected to gain qualifications in Google Analytics, Google AdWords (Advertising Essentials, Advanced Search, and Advanced Display) and Bing Ads. [...]
Alexandra Johnson / February 27, 2015
Yesterday, Google announced via the Webmaster Central blog that, from 21st April 2015, mobile ranking signals will have a 'significant' impact on search results. These ranking signals will only affect mobile searches and will be used across all languages. [...]
Paul Wood / February 24, 2015
The digital industry is thriving and the rate of change can seem overwhelming, that is why a good event or conference is a great way to stay in touch with the industry and the diverse mix of people who make it. [...]
Jason Denny / December 23, 2014
Paid search is always changing: platforms are always bringing out new features or changing old ones. So here’s a reminder of all that’s happened in PPC in 2014, the year in paid search. [...]
Charlie Williams / December 11, 2014
At the end of November I had the chance to present in one of SEMrush's excellent webinar series. The topic: how to take a user-centered approach to content building for more traffic and links. [...]
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