Award Winning Digital Marketing Blog | White.net
SES London – Day Two 
Missed day one of SES London 2014? Read about it here! If day 1 of SES London 2014 was the ‘look smart and make a good first impression’ day then day 2 was the day when everyone relaxed and wore a jumper. Things were scheduled to kick off with Ian Carrington from Google, so primed […]
SES London – Day One 
The first day of SES London has been a good one. The rain outside was light enough not to matter, the London Underground remained in service and before I had even taken ownership of my event pass I had already been given a free satchel. The conference itself is a three day affair, with each […]
Highlights from the Biddable World Conference – Part 2 
Biddable World was a very full day – too full to fit into one blog post! We’ve already told you what happened in the morning – so here we (Holly and Tamsin) are with even more tips and Key Takeaway Messages (KTM) from the afternoon’s talks. 8. Jim Banks – Every Picture Tells A Story […]
PPC
Highlights from the Biddable World Conference 
So, Tuesday 21st January was the first Biddable World conference and it was just as successful as anticipated! In this blog post, we (Holly and Tamsin) are going to give you our highlights and the tips that we will certainly be taking advantage of in 2014. We will also give you our Key Takeaway Message […]
SEO
Google gives back some keyword data! 
Most of you will have noticed that the organic keyword data provided by Google Analytics has been gradually fading away and replaced by the token ‘not provided’. This was introduced after Google announced that it was taking measures to protect personalised search, which basically meant that it would no longer be providing keyword data for […]
ANALYTICS & CRO
CONTENT
Bouncing Off: 10 On-Site Distrust Factors To Avoid In 2014 
Side-stepping search engine ranking factors for a minute, remembering the human element of websites is the key to creating a website that works for 2014 and beyond. It’s important to consider the elements below when beginning an on-site refresh, as they can have a big effect on the trust levels of the visitor. Here are […]
PPC
A New Year & A New Mobile Strategy 
With 1 in 5 Google search queries now being executed on mobile devices and mobile website traffic across all industries growing at a rate of 3.5% per month (Televox), there is a huge demand for mobile optimisation. During 2014 mobile search queries will continue to increase, so working towards a mobile search strategy sooner rather […]
SEO
6 Steps to Finding all Your Website URLs 
Removing pages from your website? Going through a site redesign or migration but not sure you have all the URLs on your website? It’s an issue that we will all go through at some point in our SEO life. I have been involved in a lot of projects recently where I’ve needed to find all […]
CONTENT
Content Marketing in 2014 – What Should You Be Doing? 
Content Marketing was one of the big buzz words of 2013, but as the year draws to close what should we be looking out for in 2014 and how can we make sure our content strategies stay fresh and relevant? Here are my predictions on what’s going to be important during the coming year and […]
The First WHITE. Exchange 
This week we hosted our first WHITE. Exchange, a new event in Oxford focussed on digital marketing. We held three talks: The Evolution of Search – Daniel Bianchini. What Content Does Your Site Need? – Bobby McGill. The Fundamentals of a Healthy Website – Sam Gooch. Whenever you start something new, it’s always a bit […]
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