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  • Pay Per Percentage of Impressions Advertising

    Bill Slawski has posted on the SEO by the Sea blog about a new pay per percentage patent filed by Microsoft. This follows Bill’s Search Engine Watch post from earlier this year about Ending Click Fraud with Pay-Per-Percentage. Maybe Microsoft adCenter will be the first to test the new pricing model in an attempt to combat click fraud?

    “A new patent application from Microsoft, and Joshua Goodman, covers the same topic as the paper, Pay-Per-Percentage of Impressions: An Advertising Method that is Highly Robust to Fraud (pdf), but goes into more detail on how such a system could be implemented.”

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